Sterman Masser Inc. Unveils New Interactive Website

News for Immediate Release October 21, 2014 Sacramento – Sterman Masser Inc., in continuing with their long-standing mission to serve their employees, customers, and community, has released a new interactive website that is designed to be more user friendly and customer focused. Sterman Masser Inc. is nationally recognized as one team dedicated to delivering innovative solutions and extraordinary service to satisfied customers.  Their mission is to serve employees, customers and the community and their new website is just one more way of keeping that promise. Visitors to the old website...
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Heating Up Potato Sales with Millennial Shoppers

New Roastables lineup combines healthier roasting with bold, global seasonings San Francisco, CA  (October 21, 2014) – Roasting is one of most flavorful ways to cook potatoes, while also being one of the healthiest.  And roasting has special appeal for Millennial shoppers, who are 30% more likely to prepare potatoes by roasting than the average U.S. consumer (U.S. Potato Board Attitudes & Usage Study 2014).  So what other trend could make roasted potatoes even more appealing to this key shopper demographic?  Adding bold, unique seasonings sourced from around the globe...
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New Potato Line Truly “A Cut Above”

Fresh Solutions Network reveals exciting new line of “house-made quality” potatoes San Francisco, CA  (October 4, 2014) ­ Fresh Solutions Network, LLC today announced the debut of “A Cut Above®”, a new line of fresh whole and fresh-cut potatoes for the foodservice channel.  A Cut Above uses select White and Russet potato varieties with higher solids content and lower water to yield consistently superior house made potato chips and French fries. A Cut Above uses special, premium-quality whole White and Russet potatoes packed in 50 lbs. bags and cartons.  A...
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A Supply Network that Really Works – with Retailers!

A Supply Network that Really Works – with Retailers! Fresh Solutions Network approaches potatoes and onions as an opportunity rather than a commodity. San Francisco, CA  (September 30, 2014) ­ For many growers, they see potatoes and onions as classic commodity crops – and consequently over-focus on growing and harvesting their products as inexpensively as possible so that they can sell at lower prices.  While that approach may work for some, Fresh Solutions Network (FSN) sees the equation differently.  FSN feels that only focusing on squeezing down costs can actually...
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Fresh Solutions Network named as a finalist for PMA Impact Award in packaging

Side Delights® Gourmet Petite product line to compete in PMA’s Impact Award finals. Fresh Solutions Network has been named as a finalist for the 2014 PMA Impact Awards in Excellence in Packaging for their innovation and excellence in the Side Delights® Gourmet Petite potato product line. The Produce Marketing Association reported that 56 companies submitted 67 entries. The Impact Award Committee has selected twenty packaging submissions as finalists for 2014. According to Kathleen Triou, President & CEO for Fresh Solutions Network, “the Gourmet Petite potato line was introduced in 2014 with the goal...
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Fresh Solutions Network, LLC Establishes Side Delights® Brand

Full line of fresh potato offerings to be consolidated under new master brand name Fresh Solutions Network, LLC today announced the establishment of the Side Delights® brand as a powerful new full-line player in the fresh potato category.  As a result, Fresh Solutions Network will be rebranding many of their existing potato offerings to bring them under the Side Delights® master brand, including their Steamables, Bakeables, Grillables and Gourmet Petite potato products. The Side Delights® name is a result of extensive consumer testing, with the goal of maximizing consumer appeal...
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Fresh Solutions Network welcomes Kathleen Triou as new President & CEO

Kathleen Triou

The Fresh Solutions Network Board of Directors is pleased to welcome Kathleen Triou as its new President & CEO. Kathleen brings over 20 years of experience in the food industry, including marketing leadership positions at Avocados From Mexico, the United States Potato Board, Seismicom, (Nielsen) Perishables Group, BPRI, The Almond Board of California, and EJ Gallo Winery. Kathleen’s career, particularly the time she spent at the U.S. Potato Board, has given her actionable insights into shopper behavior and category dynamics which she looks forward to leveraging to enhance our solutions portfolio...
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Fresh Solutions Network, LLC launches new Side Delights® Gourmet Petite Potatoes

Fresh Solutions Network, LLC is pleased to announce the launch of Side Delights® Gourmet Petite Potatoes, the fresh new way to make every meal a little more interesting and enjoyable. With Side Delights® Gourmet Petite Potatoes, consumers can add the flavor, color and excitement of the specialty potatoes they find in fine-dining restaurants and see on their favorite cooking shows to the meals they make at home. “Consumers are looking for new ways to serve their favorite side dish (potatoes!), and growth of the specialty potato segment is leading the...
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See what’s new from Fresh Solutions Network at the 2014 SEPC Expo ~ stop by booth #906

Fresh Solutions Network is pleased to be exhibiting at the 2014 Southeast Produce Council Expo in Orlando, FL February 28-March 1. Be sure to stop by and see us at booth #906…you can book your Simply Spuds Steamables Sweet Potato promotional displays for Easter, plan now for summer grilling season promotions, see the latest Simply Spuds Steamables variety (after all, Pantone did name Purple the color of the year for 2014!), and find out what else is new! There is a lot going on in the Network, and we’d love...
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“Fresh Solutions Network, LLC” Hires Marketing Veteran Triou as President & CEO

“Fresh Solutions Network, LLC” Hires Marketing Veteran Triou as President & CEO Choice for Top Slot Furthers Evolution of Marketing Services Group   February 20, 2014 (Sacramento, PA) — Kathleen Triou has accepted an offer to lead Fresh Solutions Network, LLC (FSN), a dedicated marketing services organization committed to the advancement of the fresh potato, sweet potato and onion categories.  Kathleen, who was previously VP of Domestic Marketing of the U.S. Potato Board and most recently CMO of Avocados From Mexico, took on the lead role February 10th. David Masser,...
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