In The News

Skin-On Steamables, Grillables, and Bakeables Deliver Convenient, Fiber-Rich Meal Solutions for Today’s Health-Conscious Shopper  Newport Beach, CA (June 29, 2026) — As consumers increasingly seek foods that support digestive wellness and overall health, Fresh Solutions Network® is helping retailers capitalize on one of 2026’s fastest-growing nutrition trends1 with its family of Side Delights® value-added potato products. Driven in part by the social media phenomenon known as Fiber-Maxxing, shoppers are actively seeking foods naturally rich in dietary fiber.  EatingWell reports a 9,500% increase in page views on fiber-related articles over the past year,...
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Limited-edition red, white, and blue petite potatoes help retailers drive seasonal excitement and summer sales SACRAMENTO, PA (May 27, 2026) — Masser Family of Companies is bringing patriotic flair to the produce department this summer with the launch of a limited-edition red, white, and blue petite potato pack in honor of America’s 250th anniversary. Timed for peak summer selling, the USA-grown potato assortment gives supermarket produce teams a fresh seasonal merchandising opportunity tied to cookouts, holiday gatherings, and the countdown to the Fourth of July. The colorful mix of petite red, white, and blue potatoes delivers a strong visual impact...
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Retailers Can Capture Incremental Basket Value with Flavorables®, Petites, and SteamablesTM Newport Beach, CA (May 6, 2026) — Air fryer adoption is creating new momentum for fresh potatoes, and Side Delights® is giving retailers a clear path to capture it. As shoppers seek fast, crispy, restaurant-quality results at home, potatoes are emerging as a top-performing air fryer staple.* “Air fryers are changing how consumers cook, and Side Delights® potatoes deliver exactly what shoppers want—speed, flavor, and versatility,” said Kathleen Triou, President and CEO of Fresh Solutions Network®. “Retailers can drive incremental sales by...
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Individually wrapped, microwave-ready potatoes drive convenience, trade-up, and incremental rings Newport Beach, CA (April 13, 2026) — Side Delights® announces a fast, fresh way to jump on the newest/oldest global potato trend with no cleaning or peeling required. Triple-washed and ready to microwave in its own wrapper, shelf-stable Side Delights®Bakeables® makes baked potato preparation even easier as consumers seek creative ways to transform America’s favorite side dish into the star of the table. A recent New York Times headline, “What Are Jacket Potatoes, and Why Are the English Waiting Hours for Them?” credited the culinary comeback of the...
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Microwave-ready petite potatoes paired with Spiceology® seasonings deliver fast, flavor-forward side dishes Newport Beach, CA (March 2, 2026) — Side Delights® announced the launch of Flavorables®, a new value-added petite potato line designed to meet growing consumer demand for quick, convenient, and flavorful side dishes. Flavorables® pairs one pound of petite potatoes with premium dry seasoning blends from Spiceology®, creating a complete, microwave-ready side dish in just five minutes. “Flavorables® was created to make potatoes quicker to prepare while delivering the bold flavors consumers are seeking on restaurant menus,” said Kathleen Triou, President...
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Newport Beach, CA (February 9, 2026) — Basin Gold Cooperative, Masser Family of Companies, and Michael Family Farms invite retail buyers to Booth #123 at SEPC Southern Exposure 2026 (February 26–March 1, Orlando World Center Marriott) to experience the official launch of Flavorables®, a value-added potato innovation built to drive trade-up, shopper trial, and repeat purchase. Flavorables will also be featured in the show’s Bright Ideas Fresh Arrivals Showcase. Flavorables pairs premium petite yellow potatoes with pre-portioned, chef-crafted Spiceology seasoning blends. The blends amplify the natural flavor of petite potatoes while leveraging...
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Potatoes help retailers drive incremental holiday sales across departments Newport Beach, CA (December 15, 2025) – As consumers selectively splurge on premium items like Champagne for New Year’s celebrations, Side Delights® is helping retailers build bigger baskets by pairing those purchases with high-value, versatile potatoes. Potatoes are increasingly featured as an elegant foundation for New Year’s menus, from homemade potato chips and smashed potatoes to shareable roasted appetizers designed to complement sparkling or still wines, like The Today Show’s potato filling with crème fraîche, parsley, and trout caviar in a crispy...
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Buffet-friendly recipes accommodate larger groups and encourage larger purchases and incremental sales Newport Beach, CA (December 8, 2025) – Side Delights® is tapping into a fast-growing consumer trend this season:  Southern-style Christmas buffets that feed a crowd and inspire bigger shopping baskets. With more shoppers hosting large, casual gatherings, retailers have an opportunity to merchandise potatoes and complementary ingredients in a way that increases both volume and cross-category sales. Southern buffet traditions—long known for feeding extended families and holiday guests—are expanding nationwide as consumers look for flexible, self-serve meal formats. Carving...
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Shoppers’ satisfaction soars with popular potatoes and prepared-ahead recipes Newport Beach, CA (November 24, 2025) – As consumers begin their Thanksgiving shopping and prepare for a month filled with holiday meals and entertaining, Side Delights® urges retailers to merchandise potatoes prominently as a reliable, high-velocity staple for the season. Unlike many highly perishable produce items, potatoes offer a long shelf life and consistent household usage. When stored properly in a dark, cool, dry environment, potatoes can maintain quality for months1, giving shoppers confidence in stocking up early and reducing waste. As...
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From breakfast bowls to potato donuts, consumers get creative with Side Delights spuds Newport Beach, CA (November 10, 2025): Side Delights® shares industry data and solutions for new consumer trends. Among negative economic headlines, there is good news for grocery retailers. 2025 data (January – March), shows a 2.3% volume increase in the U.S. potato retail sector, with 81% of Americans reporting they eat at least one serving of potatoes a week. The Study also cited potatoes taking the top spot as America’s favorite vegetable for nine consecutive years. “People love potatoes...
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