In The News

Side Delights potatoes align with key consumer trends, including a growing increase in the importance of immunity, healthy eating, and where food is grown. San Francisco, CA (February 16, 2021) – Side Delights revealed recently released trend data on the growing focus on the health benefits of foods and the impact it has on consumer behavior. Since the inception of the pandemic, healthy eating and immunity has continued to gain importance with consumers, and it shows in their shopping habits. The International Food Information Council issued a report, “COVID-19 Pandemic Transforms...
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Side Delights releases survey results that reveal consumer preferences around family time and meal preparation while confirming, “everything is better with butter.” San Francisco, CA (January 18, 2021) – Side Delights shared the results from its New Year’s Instagram poll, not surprisingly leading with healthy lifestyle choices. While only 14% of voters were interested in a weight loss app, 86% were interested in trying meal programs like Whole30, which includes foods with a recognizable list of ingredients or no ingredients at all because they’re whole and unprocessed. In perfect timing, on January...
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Side Delights enhances the ‘Grown Where it Matters’ program and website with a new tool to help shoppers find their favorite side dish San Francisco, CA (December 9, 2020) – Side Delights announced today the launch of their new store locator function on the Grown Where it Matters website. In addition to information on the Side Delights portfolio of potato products, the website directs consumers to healthy eating highlights, potato nutrition facts, sustainable farming, and a behind-the-scenes look at the individual farms of the Fresh Solutions Network. Now, shoppers can also see which...
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Consumers choose mashed potatoes as their favorite side dish and plan to spend more shopping this Thanksgiving than last year San Francisco, CA (November 17, 2020) – Side Delights shared their findings from studies published on 2020 Thanksgiving spending and favorite Thanksgiving meals and side dishes. The data showed that almost 75% of Americans plan to spend the same amount of money or more on Thanksgiving this year, with 80% shopping at stores instead of opting to purchase online1. What will they be spending the increase on? According to the  National Turkey...
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Side Delights shares ways to help consumers pre-plan their holiday meals with smaller groups in mind San Francisco, CA (September October 26, 2020) – Consumers are planning their holidays sooner and smaller this year1. A September 29 article Consumers Have Ramped Up Preparation For The Holidays Early in 2020 addresses consumers’ eagerness to plan for the holidays in advance this year. With concerns about possible supply issues and crowded stores, consumers are also shopping earlier, from gifts to groceries. Experts note that retailers are kicking off the holiday season earlier than ever this year...
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Side Delights shares recipes for the upcoming holidays. San Francisco, CA (September 14, 2020) – As the ‘no travel’ trend continues into the holidays, Side Delights offers easy solutions for consumers choosing to stay home or close to home this holiday season. In a recent study, 58% of consumers are not planning to travel for the holiday season—up from 49% last year1. In August, data showed that winter holiday bookings were 65.4% behind where they were around a similar time period in 20192. “Usually about 25% of all fresh potatoes...
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Side Delights support shoppers changing habits as trends show an increase in cooking at home, interest in immune-boosting foods, cooking tips, and value add. San Francisco, CA (August 17, 2020) – Side Delights® was an early adapter to the trends of “the cooks of this century” with cutting-edge blogger programs, organic options, convenience products, and packaging breakthroughs. Since the pandemic began, consumers leaned further into home cooking. This encouraged associated benefits, like eating healthier and saving money. “After sheltering in place, people realized how much money they saved by not...
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Side Delights potatoes offer shoppers immune system-boosting, plant-based options with added benefits of extended shelf-life and convenience  San Francisco, CA (July 15, 2020) – Maintaining a strong immune system and living a healthy lifestyle has been trending since before the shelter-in-place began.1 A March 10 Seattle Times article, Can you Boost your Immunity with Food?, suggests consumers choose immune-supporting nutrients such as Vitamin C and a plant-based diet.2  Potatoes are high in Vitamin C, Vitamin B6, and Folate3 and can help restore electrolyte balance because they have a high level of potassium in addition...
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Third-party study confirms Side Delights® Steamables™ continues to lead the segment and drive category performance San Francisco, CA (June 10, 2020) –For the third time, data* shows that Side Delights® Steamables™ continues to lead the microwave/steamable segment as the #1 selling brand of microwave/steamer bags. Launched in 2008, Side Delights Steamables are B-sized potatoes in a 1.5 lb. microwavable pouch that are triple-washed, microwave in the bag, and ready to eat in 8 minutes. The new data reconfirms that the entire potato category performs better for retailers who carry Steamables...
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‘Time for What Matters’ reminds consumers about the benefits and convenience of potatoes—America’s favorite vegetable. San Francisco, CA (May 19, 2020) – Based on the success of the 2019 campaign ‘Grown Where it Matters’ and in response to shoppers’ evolving buying habits and cooking needs, Side Delights® evolved the campaign in 2020 to, ‘Time for What Matters.’ This new brand campaign reminds consumers that potatoes, America’s favorite vegetable, can be made quickly and easily, freeing up precious time for what matters most, like family and friends. All Side Delights® potato product...
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