And we can do that because we reinvented the “supply-and-buy” model by replacing the middlemen with a direct-supply “dream team”. That’s important because it works.
Our approach gives you unprecedented access to competitive insights, to collaborative innovation, and ultimately, to a customized assortment. Everything we do is based on the idea that if you know more, you can grow more. That’s what happens when our members work together with each other and when you work together with us!
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The backstory of the Side Delights brand.
What's New
Side Delights® Helps Retailers Capture the Baked Potato Comeback with Bakeables®
Individually wrapped, microwave-ready potatoes drive convenience, trade-up, and incremental rings Newport Beach, CA (April 13, 2026) — Side Delights® announces a fast, fresh way to jump on the newest/oldest global potato trend... Read More
Side Delights® Introduces Flavorables®, a New Flavor-Driven Potato Line Crafted for Today’s Time-Pressed Shoppers
Microwave-ready petite potatoes paired with Spiceology® seasonings deliver fast, flavor-forward side dishes Newport Beach, CA (March 2, 2026) — Side Delights® announced the launch of Flavorables®, a new value-added petite potato line... Read More
Retail Buyers: Discover Flavorables® — The Turnkey Potato Upgrade — at SEPC Southern Exposure (Booth #123)
Newport Beach, CA (February 9, 2026) — Basin Gold Cooperative, Masser Family of Companies, and Michael Family Farms invite retail buyers to Booth #123 at SEPC Southern Exposure 2026 (February 26–March... Read More
