And we can do that because we reinvented the “supply-and-buy” model by replacing the middlemen with a direct-supply “dream team”. That’s important because it works.
Our approach gives you unprecedented access to competitive insights, to collaborative innovation, and ultimately, to a customized assortment. Everything we do is based on the idea that if you know more, you can grow more. That’s what happens when our members work together with each other and when you work together with us!
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The backstory of the Side Delights brand.
What's New
Masser Family of Companies Celebrates America’s 250th Anniversary with Patriotic Potatoes for Retail Displays
Limited-edition red, white, and blue petite potatoes help retailers drive seasonal excitement and summer sales SACRAMENTO, PA (May 27, 2026) — Masser Family of Companies is bringing patriotic flair to the produce department this... Read More
Turn Air Fryer Popularity Into Bigger Potato Sales with Side Delights®
Retailers Can Capture Incremental Basket Value with Flavorables®, Petites, and SteamablesTM Newport Beach, CA (May 6, 2026) — Air fryer adoption is creating new momentum for fresh potatoes, and Side Delights®... Read More
Side Delights® Helps Retailers Capture the Baked Potato Comeback with Bakeables®
Individually wrapped, microwave-ready potatoes drive convenience, trade-up, and incremental rings Newport Beach, CA (April 13, 2026) — Side Delights® announces a fast, fresh way to jump on the newest/oldest global potato trend... Read More
