“Fresh Solutions Network, LLC” Hires Marketing Veteran Triou as President & CEO
Choice for Top Slot Furthers Evolution of Marketing Services Group
February 20, 2014 (Sacramento, PA) — Kathleen Triou has accepted an offer to lead Fresh Solutions Network, LLC (FSN), a dedicated marketing services organization committed to the advancement of the fresh potato, sweet potato and onion categories. Kathleen, who was previously VP of Domestic Marketing of the U.S. Potato Board and most recently CMO of Avocados From Mexico, took on the lead role February 10th.
David Masser, Chairman of FSN and President of Sterman Masser, Inc., said, “We are very excited to bring Kathleen on board to lead our next phase of growth. Kathleen has extensive experience in the produce industry and we are confident that as our new President & CEO, she will be able to take FSN to the next level by developing new strategies for increasing demand and consumption for fresh potatoes, sweet potatoes and onions. We conducted a nation-wide search for our CEO to ensure we found the most qualified person and we are very pleased and fortunate to have found Kathleen.”
Todd Michael, President of Michael Farms, a FSN partner, and former chairman of both the U.S. Potato Board and National Potato Council added, “These are important times for the fresh potato & onion business. We have done extensive strategic planning over the past few years with the goal of building the most distinctive marketing services company to advance the efforts of our retail and foodservice customers as well as all FSN partners. Bringing Kathleen on board accelerates our plans.”
“My whole career, and particularly the time I spent at the U.S. Potato Board, has given me actionable insights into shopper behavior and category dynamics. These learnings fueled a passion in me to elevate category performance for both the retailer and/or foodservice operator as well as the grower,” said Triou. “Applying deep consumer insights and a strong business plan to the marketing services FSN already offers to our customers will elevate our success with selling potatoes and onions for FSN Partners. Working with the retail and foodservice channels to apply innovative, custom-marketing services to their businesses brings the model full circle. I’m very excited to take on this new challenge.” Triou noted.
About Fresh Solutions Network: Fresh Solutions Network is a marketing services and solutions company committed to driving profitable potato, sweet potato and onion category growth. Its mission is to keep potatoes, sweet potatoes and onions on the minds, lists, and tables of US consumers. FSN Partners grow, pack, sell and deliver potatoes and onions directly to its retail and foodservice customers, providing seamless, transparent product supply and service. Fresh Solutions Network, LLC partners are: Sterman Masser, Inc. (Masser Potato Farms and Keystone Potato Products in Sacramento and Hegins, PA), Michael Farms, Inc. (Urbana, OH), Basin Gold Cooperative, Inc. (Pasco, WA), Green Thumb Farms, Inc. (Fryeburg, ME), Red Isle Potato Growers, Ltd. (Prince Edward Island, Canada), NoKota Packers, Inc. (Buxton, ND), and Sun-Glo of Idaho, Inc. (Sugar City, ID)