Blogger Challenge Focuses on Updating Potato Salad Recipes Starring Side Delights® Steamables™ Potatoes San Francisco, CA  (May 2, 2017) – Side Delights®, the creator of America’s #1 selling line of microwaveable potato bags, Side Delights® Steamables™, announced today a new food blogger influencer marketing program. Side Delights® is building on its successful food blogger collective to share unique branded potato recipes. The last challenge “#MashItOrSmashIt,” resulted in new recipes for the weeknight cook featuring Side Delights Steamables potatoes garnering nearly 2 million impressions in the 30 days following the challenge. This new challenge leverages...
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Praised for creating a unique line of seasoned potatoes in a package designed to protect quality, and boldly convey flavor and convenience to the consumer San Francisco, CA (March 9, 2017) – Fresh Solutions Network announced today its packaging design award from Graphic Design USA, American Packaging Design Awards. The award celebrates the Side Delights® Flavorables™ fresh potato package design, with its vibrant color palette and bold flavor profiles, encouraging an exciting potato choice. “Capitalizing on consumer flavor trends that are HOT, HOT, HOT, we challenged the design team to communicate the...
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Side Delights® in-store Athletic Performance promotion launching nationally San Francisco, CA (April 19, 2017) – Fresh Solutions Network, LLC announces the Side Delights® Athletic Performance Promotion program targeting athletes and sports fans. The theme “Potatoes Fuel Performance” promotes potato’s taste, nutritional value and ability to positively impact athletic performance. The program provides shoppers with information on potato nutrition as well as pre- and post-workout recipes via QR code links to Performance Magazine on the Side Delights® website nutrition page. The program features four major sports themes: football, basketball, soccer and...
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“Permission to eat potatoes again” trending as potatoes nutritional benefits are confirmed including surprising data San Francisco, CA (March 27, 2017) – Today, Fresh Solutions Network applauded the March 23rd episode of Dr. Oz – giving American’s “Permission to eat potatoes again” noting that potatoes are “nutrient power houses” that surprisingly pack about “100 calories per spud” and have zero grams of fat. Dr. Oz opened his show handing potatoes out to the audience, correcting the misconceptions of “Tater Haters” with nutritional facts on America’s favorite side dish. The low-carb...
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Inspired by the magic of quality and convenience, Side Delights® fresh potato in-store displays create incremental sales for Saint Patrick’s Day San Francisco, CA (February 17, 2016) – Fresh Solutions Network announces its March celebration of Saint Patrick’s Day, with the “Luck ‘o the Potato,” in-store promotion, featuring classic, Irish potato recipes, to capture the magic of this festive, Irish-food-themed holiday feast. Potatoes are a must-have menu item for Saint Patrick’s Day, and with thoughts of a traditional Irish meal, shoppers will be planning early, and seeking ideas for a...
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From: The Portland Press Herald, January 31, 2016 Sub-title: Green Thumb Farms sells potatoes in liquid and solid form on a national level. Farmer Don Thibodeau grew up in Aroostook County in the era when a potato was vaunted, but hardly pampered. The packaging was a brown paper bag. If there was value being added, it was at home and involved sour cream and butter. Today he grows potatoes on 725 of his 2,400 acres at Green Thumb Farms in Fryeburg, and adds value like nobody’s business. Through Maine Distilleries,...
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Nielsen research confirms that category-leading brand is attracting desirable shoppers and driving bigger baskets. A new study on the microwaveable/steamable fresh potato segment conducted by Nielsen Perishables Group highlights the impact that Side Delights® Steamables have on retailer sales and identifies the desirable shopper groups that the growing brand is attracting. Side Delights® Steamables are the leading brand in the steamable segment, with 54.4% of all microwaveable bag volume measured by Nielsen and accounting for half of all dollar sales in the segment. During the 52 week period ending 6/27/15,...
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