Side Delights® Gourmet Petite product line to compete in PMA’s Impact Award finals.
Fresh Solutions Network has been named as a finalist for the 2014 PMA Impact Awards in Excellence in Packaging for their innovation and excellence in the Side Delights® Gourmet Petite potato product line.
The Produce Marketing Association reported that 56 companies submitted 67 entries. The Impact Award Committee has selected twenty packaging submissions as finalists for 2014.
According to Kathleen Triou, President & CEO for Fresh Solutions Network, “the Gourmet Petite potato line was introduced in 2014 with the goal of providing a fresh new way to make every meal a little more interesting and enjoyable. With Side Delights® Gourmet Petite potatoes, consumers can add the flavor, color and excitement of the specialty potatoes they find in fine-dining restaurants and see on their favorite cooking shows to the meals they make at home.”
“Consumers are looking for new ways to serve their favorite side dish (potatoes!), and growth of the specialty potato segment is leading the category at more than 9% year over year,” said Triou. “The Side Delights® packaging is visually exciting and features contemporary, bold graphics and appetizing photography that grab shoppers’ attention. The stand-up pouch bag enhances shop-ability and the promise of convenience, further stimulating consumer trial.”