For the primary potato shopper (25-54 year old woman with children at home) and for Millennial shoppers, time and/or energy constrained situations account for 1/3 of dinners at home, where potatoes are much less likely to be included.

  • Consumers want to put dinner on the table in 30 minutes or less
  • Convenience is about more than just “speed to table”, it’s about:
    • Something everyone enjoys
    • Appeals to my children
    • Fresh and healthy
    • Colorful
    • Satisfying…fills you up
    • Variety and versatility

This is why we bolstered our convenience product lines.  The opportunity is to herald the merits of smaller-sized potatoes in particular since they cook more quickly, and to leverage packaging technology to use the microwave for steaming and the oven for roasting in the most efficient ways possible.