Fresh Solutions Network, LLC is pleased to announce the launch of Side Delights® Gourmet Petite Potatoes, the fresh new way to make every meal a little more interesting and enjoyable. With Side Delights® Gourmet Petite Potatoes, consumers can add the flavor, color and excitement of the specialty potatoes they find in fine-dining restaurants and see on their favorite cooking shows to the meals they make at home.
“Consumers are looking for new ways to serve their favorite side dish (potatoes!), and growth of the specialty potato segment is leading the category at more than 9% year over year,” said Kathleen Triou, President & CEO of Fresh Solutions Network. “Quantitative concept tests confirmed strong consumer purchase intent for the Side Delights® brand, with nearly two-thirds of respondents saying they definitely or probably will buy Side Delights® Gourmet Petite Potatoes when available in the stores they shop for groceries. They describe them as unique, higher quality, gourmet but for every day, and a good fit for their needs and lifestyle. Plus, the Side Delights® packaging is visually exciting and features contemporary, bold graphics and appetizing photography that will grab your shoppers’ attention. The stand-up pouch bag enhances shop-ability and the promise of convenience, further stimulating consumer trial.”