Retail bag sales are the major sales driver for the potato category, composing 84% of volume sales.  Since the majority of the potato table is covered in bags, it makes sense that the package design accomplishes 3 critical factors:

  1. STOP – packaging should be visually exciting, enough to stop shopper traffic at the table
  2. HOLD – packaging should be inspiring and informative enough to hold their attention
  3. CLOSE – packaging should be able to close the sale; resulting in the product being put in the basket, not left on the table