In The News

Blogger Challenge Focuses on Creative Power Bowl Recipes Starring Side Delights® Steamables Potatoes San Francisco, CA  (November 20, 2017) ­ Side Delights®, the creator of America¹s #1 selling line of microwaveable potato bags, Side Delights® Steamables, announced its latest challenge in its popular blogger influencer marketing program to create recipes for ³Potato Power Bowls² featuring Side Delights® Steamables potatoes. Past challenges included the #MashItOrSmashIt² mashed potato recipe program and the #PotatoSaladRedux² potato salad recipe program. The newest challenge leverages the growing popularity of ³bowls² with #PotatoPowerBowl. Based on consumer studies, bowls were...
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Side Delights® monthly, in-store promotions attract shoppers with seasonal tie-ins for 
Christmas, New Year’s, Super Bowl Sunday and Valentine’s Day San Francisco, CA  (October 30, 2017) – Fresh Solutions Network®, LLC announces its eye-catching winter promotions that will inspire shoppers to purchase potatoes by providing them with innovate ideas on how to serve this healthy AND popular American tradition during this holiday and winter season. The Side Delights® three-month winter promotion encourages shoppers to try new potato recipes (delivered by QR Code) with visually appetizing merchandisers and point-of-purchase signs that demonstrate...
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NEW Side Delights® A Cut Above® and Flavorables® product lines complete the perfect tailgate menu. San Francisco, CA (October 9, 2017) – As the growth of the value-added potato segment continues to outpace the category, produce and retail buyers will have the opportunity to taste the next, new favorite, quick-to-cook potato items on Friday, October 20th and Saturday, October 21st at booth #1507 at the PMA Fresh Summit Convention & Expo in New Orleans. On this year’s tailgating menu, Fresh Solutions Network, the creators of Side Delights® potatoes, will be...
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Side Delights® monthly, in-store promotions attract shoppers with seasonal tie-ins for Halloween, Thanksgiving and Baseball. San Francisco, CA (August 23, 2017) – Fresh Solutions Network announces its fall promotions designed for shoppers who cook and entertain during this busy food-centric season. The monthly themed merchandisers and coordinating point-of-purchase signs will attract shoppers and increase retail potato sales. Thanksgiving’s reputation as a food driven holiday precedes itself, and according to NPD, the potato is the most commonly served item at Thanksgiving meals in the US. Additionally, sixty-nine percent of Americans plan...
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Nielsen research confirms that category is strong and leading brand is outpacing competition San Francisco, CA  (August 8, 2017) –A recent study on the microwaveable/steamable fresh potato segment conducted by Nielsen FreshFacts® highlights the continuing positive performance of the steamables/microwavable segment led by Side Delights® Steamables™ which accounts for more than half of all dollar sales in the segment. Potatoes still lead as the #1 ranked vegetable based on volume sales, and the microwavable/steamable potato segment growth trend continues – up 12.6% in volume sales and up 28.4% in dollar...
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New organic convenience product addresses two growing segments, appealing to Millennials and organic shoppers San Francisco, CA (July 10, 2017) – Fresh Solutions Network, LLC announces that it will be launching our new Side Delights® Farmer’s Table® Organic Russet single wrapped, microwaveable potato – a line extension to the Farmer’s Table Organic potato line up. The launch will take place at the Organic Produce Summit trade show, July 12-13, 2017 in Monterey, Calif. The sold-out exposition features 120 top producers of organic fresh fruits and vegetables, and more than 75...
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Monthly promotions inspire shoppers to celebrate summer occasions with Side Delights®  potatoes San Francisco, CA  (May 16, 2017) – Fresh Solutions Network (FSN) announces the launch of its Side Delights® celebration of summer promotional program with three promotions, one for each month of the season: “Meet Your New Flame” (June), “Star Spangled Steamables” (July) and “Grill Potatoes” (August). Each month-long promotion includes themed in-store merchandiser displays and colorful, coordinating point-of-purchase signage with QR codes featuring a unique Side Delights® recipe. “Summer is grilling season and the perfect time to prompt shoppers to add potatoes – America’s...
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Blogger Challenge Focuses on Updating Potato Salad Recipes Starring Side Delights® Steamables™ Potatoes San Francisco, CA  (May 2, 2017) – Side Delights®, the creator of America’s #1 selling line of microwaveable potato bags, Side Delights® Steamables™, announced today a new food blogger influencer marketing program. Side Delights® is building on its successful food blogger collective to share unique branded potato recipes. The last challenge “#MashItOrSmashIt,” resulted in new recipes for the weeknight cook featuring Side Delights Steamables potatoes garnering nearly 2 million impressions in the 30 days following the challenge. This new challenge leverages...
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Praised for creating a unique line of seasoned potatoes in a package designed to protect quality, and boldly convey flavor and convenience to the consumer San Francisco, CA (March 9, 2017) – Fresh Solutions Network announced today its packaging design award from Graphic Design USA, American Packaging Design Awards. The award celebrates the Side Delights® Flavorables™ fresh potato package design, with its vibrant color palette and bold flavor profiles, encouraging an exciting potato choice. “Capitalizing on consumer flavor trends that are HOT, HOT, HOT, we challenged the design team to communicate the...
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Side Delights® in-store Athletic Performance promotion launching nationally San Francisco, CA (April 19, 2017) – Fresh Solutions Network, LLC announces the Side Delights® Athletic Performance Promotion program targeting athletes and sports fans. The theme “Potatoes Fuel Performance” promotes potato’s taste, nutritional value and ability to positively impact athletic performance. The program provides shoppers with information on potato nutrition as well as pre- and post-workout recipes via QR code links to Performance Magazine on the Side Delights® website nutrition page. The program features four major sports themes: football, basketball, soccer and...
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