In The News

‘Time for What Matters’ reminds consumers about the benefits and convenience of potatoes—America’s favorite vegetable. San Francisco, CA (May 19, 2020) – Based on the success of the 2019 campaign ‘Grown Where it Matters’ and in response to shoppers’ evolving buying habits and cooking needs, Side Delights® evolved the campaign in 2020 to, ‘Time for What Matters.’ This new brand campaign reminds consumers that potatoes, America’s favorite vegetable, can be made quickly and easily, freeing up precious time for what matters most, like family and friends. All Side Delights® potato product...
Read More

Winning gourmet potato packaging was designed to forge an emotional link with the shopper at the point of purchase San Francisco, CA (April 20, 2020) – Side Delights® announced today its third packaging design award in five years.  Graphic Design USA announced its 57th American Packaging Design Awards online today, including The Side Delights® Gourmet Petite fresh potato package. The design was created to include a clean, elegant design that evokes the feeling of a white tablecloth restaurant. “We challenged the design team to communicate the beauty and style of...
Read More

Side Delights® educates consumers about locally grown potatoes with the next video in “Grown Where it Matters” campaign. San Francisco, CA (January 8, 2020) – Side Delights® announced today it will launch the “Journey of a Potato” video in Tampa February 27-29, during Southern Exposure 2020: Produce on Parade!. Under the “Grown Where it Matters” campaign, this video is an educational piece for both consumers as well as potato buyers/merchandisers. The video follows a potatoes life cycle from seed to store, and answers questions it’s viewers probably don’t know such as “When...
Read More

As plant-based meals sales increase, Side Delights® offers shoppers festive solutions San Francisco, CA (November 14, 2019) – Plant-based meals sales grew by 28 percent and were worth 210 million dollars in 2018, signaling a trend that isn’t slowing down in 20191. Shoppers who are embracing plant-based or plant-heavy diets face challenges during the holiday season were turkey, ham, and beef reign. Side Delights® has curated a few wine and potato pairings to offer delicious alternatives to traditional holiday dining. Popular Champagne site The Fat Cork, recommends homemade oven fries or thick-cut potato...
Read More

Side Delights® educates consumers about locally grown potatoes with immersive virtual reality videos and engaging podcast series. San Francisco, CA (October 1, 2019) – Side Delights® announced today a cutting-edge virtual reality (VR) video and podcast-based program that invites consumers to step into our potato fields and experience for themselves why our potatoes are “Grown Where it Matters”.  Visitors to Fresh Solutions Network booth #3940 at PMA Fresh Summit in Anaheim, CA will enjoy a sneak preview of the VR videos with 3D goggles that immerse viewers in the unique...
Read More

Side Delights® partners with local food bloggers to tell the story about their potato farm and share favorite potato recipes San Francisco, CA (September 16, 2019) – Side Delights® announced today the “Adopt a Potato Farmer” program to generate grassroots awareness with food bloggers and their audiences to the importance of the locality of each partner in Fresh Solutions Network.  The program paired regional food bloggers with Network farmers to share their stories about growing Side Delights®potatoes.  In turn, the blogger shared their stories and farm favorite recipes with their...
Read More

Side Delights® provides shoppers with the potato products they love, while supporting the trends they are creating San Francisco, CA (August 28, 2019) – Side Delights® fresh potato products respond to the 2019 top trends of convenience, organic, plant-based, regional flavors, and foods for sensitive stomachs in their portfolio of products.  These trends are driving retail grocers into competition with the foodservice sector as well as with each other. Grocery stores benefit by providing shoppers with creative assortment options addressing the leading food trends. Let’s see how this plays out:...
Read More

Side Delights® offers consumers a way to stay healthy and happy with a variety of potato products for side-dishes and beyond San Francisco, CA  (July 18, 2019) – Side Delights® shared trending findings on how potatoes and other vegetables may actually help make people happy.  The link to diet and depression has become an increasingly hot topic following the American Psychiatric Association’s 2019 Annual Meeting in San Francisco, where medical experts presented research showing that the Mediterranean-style diet, associated with a reduced risk of cancer and longevity, may also help...
Read More

Side Delights® responds to shoppers increasing demand for sustainability practices while continuing to ensure food safety San Francisco, CA (June 4, 2019) – Side Delights® announced today it heightened commitment to sustainability while continuing to focus on implementing the highest food-safety practices available. Recent Nielsen research confirms that shoppers base their purchase decisions in part on the sustainability practices of products and the companies that produce them.  The study shows that sustainable efforts are crucial to Millennial shoppers.1 68% of consumers feel strongly that companies should help improve the environment...
Read More

Side Delights® launches “A Week’s Worth of Yum!” program San Francisco, CA (May 14, 2019) – Side Delights® potato farmers have teamed up with mushroom growers to create an in-store promotion with seven original recipes for “A Week’s Worth of Yum.”  The program includes a point-of-sale merchandiser with a tear-off recipe card featuring a recipe and a URL to download the Week’s Worth of Yum e-book. Potatoes and mushrooms work naturally together to create a nutritious twist, added texture and a depth of flavor to consumer favorites like macaroni and...
Read More