SIDE DELIGHTS® SHARES TIPS TO PREPARE AS CONSUMERS PLAN THEIR HOLIDAYS SOONER AND SMALLER

Side Delights shares ways to help consumers pre-plan their holiday meals with smaller groups in mind San Francisco, CA (September October 26, 2020) – Consumers are planning their holidays sooner and smaller this year1. A September 29 article Consumers Have Ramped Up Preparation For The Holidays Early in 2020 addresses consumers’ eagerness to plan for the holidays in advance this year. With concerns about possible supply issues and crowded stores, consumers are also shopping earlier, from gifts to groceries. Experts note that retailers are kicking off the holiday season earlier than ever this year...
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Side Delights® Offers Solutions to Consumers Choosing to Celebrate the Holidays at Home

Side Delights shares recipes for the upcoming holidays. San Francisco, CA (September 14, 2020) – As the ‘no travel’ trend continues into the holidays, Side Delights offers easy solutions for consumers choosing to stay home or close to home this holiday season. In a recent study, 58% of consumers are not planning to travel for the holiday season—up from 49% last year1. In August, data showed that winter holiday bookings were 65.4% behind where they were around a similar time period in 20192. “Usually about 25% of all fresh potatoes...
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SIDE DELIGHTS® POSITIONING FOR INCREASED COOKING AT HOME AND CHANGING CONSUMER WANTS

Side Delights support shoppers changing habits as trends show an increase in cooking at home, interest in immune-boosting foods, cooking tips, and value add. San Francisco, CA (August 17, 2020) – Side Delights® was an early adapter to the trends of “the cooks of this century” with cutting-edge blogger programs, organic options, convenience products, and packaging breakthroughs. Since the pandemic began, consumers leaned further into home cooking. This encouraged associated benefits, like eating healthier and saving money. “After sheltering in place, people realized how much money they saved by not...
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SIDE DELIGHTS® SHARES IMMUNE BOOSTING BENEFITS OF POTATOES AS HEALTH & SAFETY REMAINS CONSUMER PRIORITY

Side Delights potatoes offer shoppers immune system-boosting, plant-based options with added benefits of extended shelf-life and convenience  San Francisco, CA (July 15, 2020) – Maintaining a strong immune system and living a healthy lifestyle has been trending since before the shelter-in-place began.1 A March 10 Seattle Times article, Can you Boost your Immunity with Food?, suggests consumers choose immune-supporting nutrients such as Vitamin C and a plant-based diet.2  Potatoes are high in Vitamin C, Vitamin B6, and Folate3 and can help restore electrolyte balance because they have a high level of potassium in addition...
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SIDE DELIGHTS® ANNOUNCES STEAMABLES™ FIFTH YEAR AS #1 SELLING BRAND OF MICROWAVE/STEAMABLE POTATO

Third-party study confirms Side Delights® Steamables™ continues to lead the segment and drive category performance San Francisco, CA (June 10, 2020) –For the third time, data* shows that Side Delights® Steamables™ continues to lead the microwave/steamable segment as the #1 selling brand of microwave/steamer bags. Launched in 2008, Side Delights Steamables are B-sized potatoes in a 1.5 lb. microwavable pouch that are triple-washed, microwave in the bag, and ready to eat in 8 minutes. The new data reconfirms that the entire potato category performs better for retailers who carry Steamables...
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SIDE DELIGHTS® ANNOUNCES LAUNCH OF MULTI-CHANNEL DIGITAL BRAND CAMPAIGN

‘Time for What Matters’ reminds consumers about the benefits and convenience of potatoes—America’s favorite vegetable. San Francisco, CA (May 19, 2020) – Based on the success of the 2019 campaign ‘Grown Where it Matters’ and in response to shoppers’ evolving buying habits and cooking needs, Side Delights® evolved the campaign in 2020 to, ‘Time for What Matters.’ This new brand campaign reminds consumers that potatoes, America’s favorite vegetable, can be made quickly and easily, freeing up precious time for what matters most, like family and friends. All Side Delights® potato product...
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SIDE DELIGHTS® GOURMET PETITE POTATOES RECEIVES US PACKAGING DESIGN AWARD

Winning gourmet potato packaging was designed to forge an emotional link with the shopper at the point of purchase San Francisco, CA (April 20, 2020) – Side Delights® announced today its third packaging design award in five years.  Graphic Design USA announced its 57th American Packaging Design Awards online today, including The Side Delights® Gourmet Petite fresh potato package. The design was created to include a clean, elegant design that evokes the feeling of a white tablecloth restaurant. “We challenged the design team to communicate the beauty and style of...
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SIDE DELIGHTS® LAUNCHES THE “JOURNEY OF A POTATO” EDUCATIONAL VIDEO AT SOUTHERN EXPOSURE 2020: PRODUCE ON PARADE! FEBRUARY 27-29

Side Delights® educates consumers about locally grown potatoes with the next video in “Grown Where it Matters” campaign. San Francisco, CA (January 8, 2020) – Side Delights® announced today it will launch the “Journey of a Potato” video in Tampa February 27-29, during Southern Exposure 2020: Produce on Parade!. Under the “Grown Where it Matters” campaign, this video is an educational piece for both consumers as well as potato buyers/merchandisers. The video follows a potatoes life cycle from seed to store, and answers questions it’s viewers probably don’t know such as “When...
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SIDE DELIGHTS® OFFERS SHOPPERS POTATO AND WINE PAIRINGS FOR THE HOLIDAY SEASON

As plant-based meals sales increase, Side Delights® offers shoppers festive solutions San Francisco, CA (November 14, 2019) – Plant-based meals sales grew by 28 percent and were worth 210 million dollars in 2018, signaling a trend that isn’t slowing down in 20191. Shoppers who are embracing plant-based or plant-heavy diets face challenges during the holiday season were turkey, ham, and beef reign. Side Delights® has curated a few wine and potato pairings to offer delicious alternatives to traditional holiday dining. Popular Champagne site The Fat Cork, recommends homemade oven fries or thick-cut potato...
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SIDE DELIGHTS® LAUNCHES “GROWN WHERE IT MATTERS” MULTIMEDIA CAMPAIGN AT PMA FRESH SUMMIT

Side Delights® educates consumers about locally grown potatoes with immersive virtual reality videos and engaging podcast series. San Francisco, CA (October 1, 2019) – Side Delights® announced today a cutting-edge virtual reality (VR) video and podcast-based program that invites consumers to step into our potato fields and experience for themselves why our potatoes are “Grown Where it Matters”.  Visitors to Fresh Solutions Network booth #3940 at PMA Fresh Summit in Anaheim, CA will enjoy a sneak preview of the VR videos with 3D goggles that immerse viewers in the unique...
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