In The News

Newport Beach, CA (April 30, 2024) Side Delights® shares solutions as an evolving demographic of consumers prepares for summer grilling. Side Delights® BBQ-friendly Petite potatoes and Prime Select Russet potatoes are cost-effective, healthy, and time-saving options for celebrating the holidays at home. The 4th of July is the most popular holiday for BBQ, followed by Memorial Day and Labor Day. As Memorial Day approaches, retailers can prepare accordingly, with data showing that 76% of consumers who celebrate Memorial Day say they consume their holiday meals at home and must stock...
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Newport Beach, CA (April 16, 2024) –Side Delights® announced today that its newest product line, Amazables!, launched at SEPC Southern Exposure in Tampa in March, is now available to order. Amazables! was identified as one of the top five standout products at Southern Exposure by Pamela Riemenschneider, Retail Editor for Blue Book Services. As potatoes hold the title as America’s #1 favorite vegetable for the 9th year in a row1, Amazables! is a first-of-its-kind oven crispy-skin style microwavable U.S. No.1 grade Russet potato available with two custom sauces created exclusively by...
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Newport Beach, CA (Feb 29, 2024) –Side Delights® announced today it will launch its newest product line, Amazables!, at Booth #424 at the Southeast Produce Council (SEPC) tradeshow and conference March 7-9 in Tampa, FL. Amazables! is a first-of-its-kind oven crispy-skin style microwavable U.S. No.1 grade Russet potato available with two custom sauces created exclusively by Litehouse®, a leader in dressings, dips, and sauces.  The gluten-free sauces were created to maximize the taste of a Russet potato with complimentary flavors, including Loaded Potato sauce with cheddar cheese, bacon, sour cream,...
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Newport Beach, CA (Feb 7, 2024) – As shopper demand increases for healthy, convenient, cost-effective meals, Side Delights® Bakeables now offers the consumer-favorite microwaveable side dish in an eye-catching new package that coordinates with the updated Side Delights portfolio of potatoes. According to a 2023 consumer survey, 64% of people say they eat at home more frequently, preferring “good, healthy, affordable food that can be prepared quickly.” Additionally, two-thirds of these grocery shoppers want more heat-and-eat vegetables. Additionally, The New York Times released 10 Nutrition Tips for a Healthy New Year,...
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Masser Family of Companies to Exhibit at GOPEX 2024 in Hollywood, FL, at Booth # 225 Sacramento, PA (January 18, 2024) – Masser Family of Companies of Sacramento, PA announced today that they will exhibit at the 2024 GOPEX show in Hollywood, Florida, on January 22-24, “Where fresh produce and conscious consumerism meet”.  Each year at GOPEX, industry leaders come together from the fresh produce supply chain with a common goal to prepare the industry to earn and maintain the trust and buying power of conscious consumers. Bob Meek, EVP of...
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Leveraging Seasonal Trends and Merchandising Help Increase Potato Sales and Beyond.  Newport Beach, CA (November 17, 2023) – Side Delights® shares insights on the retailer benefits of incremental potato sales through the holiday shopping season and beyond. According to an October 23 Potatoes USA article on the ‘power of potatoes in shopping carts’, potato purchases drive visibility and engagement for the produce category and profitability for retailers. Potatoes are currently the #2 top-selling vegetable, representing 21% of fresh vegetables sold in 2022, with the highest household penetration of all vegetables. Potatoes...
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Side Delights® to Share Updated Products in Anaheim at Booth #2171 Newport Beach, CA (October 10, 2022) – Side Delights® completed a package refresh and will be showcasing a newly updated line of potatoes and onions at the International Fresh Produce Association (IFPA) Global Produce and Floral Show at the Anaheim, CA convention center on October 20-21, 2023 at Booth #2171. Fresh Solutions Network’s exhibiting partners include Basin Gold Cooperative, NoKota Packers, Michael Family Farms, Sterman Masser Farms, and Mack Farms. Retailers will see the new look of the comprehensive, inspired...
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BioFlex™ Packaging Solution Converts To Soil & Gas In a Landfill Newport Beach, CA (September 12, 2023) – Side Delights® announced today that they are the only supplier in the potato category and all of Produce to use the new BioFlex™ sustainable packaging technology. Side Delights® is utilizing the new packaging for both conventional and organic potato bags. “Fresh Solutions Network® partners are deeply committed to supporting the sustainability of farming, from our fields, sheds, transportation, and through to our packaging, noted Kathleen Triou, President and CEO of Fresh Solutions...
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BOOTH #503 September 15, 2023, at the Charlotte Convention Center Sacramento, PA (September 7, 2023) – Sterman Masser Potato Farms (Masser) will showcase their premium, newly re-designed Side Delights® Petite Potatoes line at both the show and in the New Product Showcase at the Southeast Produce Council’s (SEPC) Southern Innovations Tradeshow.  This year’s event is an opportunity to highlight innovative products that resonate with the post-COVID, return to normal shopping behaviors we see at retail today. The annual tradeshow and conference highlight the latest innovations in the fresh produce industry,...
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BOOTH #425 AUGUST 21-22, 2023, IN BOSTON Sacramento, PA (August 14, 2023) – Sterman Masser Potato Farms (Masser) of Sacramento, PA, will feature its Side Delights® Petite potatoes at the Northeast Produce Council’s (NEPC) Expo, August 21-22, 2023, at its destination venue in Boston, MA. Highlighting the latest innovations within the fresh produce industry, the show will take place at the Encore Boston Harbor, and Sterman Masser Farms will exhibit at Booth #425. “Sterman Masser is an 8th generation family-owned potato farm committed to growing and providing safe, high quality, nutritious food...
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