From breakfast bowls to potato donuts, consumers get creative with Side Delights spuds
Newport Beach, CA (November 10, 2025): Side Delights® shares industry data and solutions for new consumer trends.
Among negative economic headlines, there is good news for grocery retailers. 2025 data (January – March), shows a 2.3% volume increase in the U.S. potato retail sector, with 81% of Americans reporting they eat at least one serving of potatoes a week. The Study also cited potatoes taking the top spot as America’s favorite vegetable for nine consecutive years.
“People love potatoes especially around the holidays, and are finding new ways to enjoy them,” noted Kathleen Triou, president and CEO of Fresh Solutions Network. “Creative consumers and trendsetters are turning leftover Thanksgiving mashed potatoes into donuts, sweet potatoes into rolls, or starting the day with a warm potato breakfast bowl.”
After the recent Trick-or-Tater Halloween Potato Trend made national news, Fall continues to inspire new or new-again twists on potatoes, such as Spudnuts – a type of doughnut made with mashed potatoes or potato flour, making them softer and lighter than a traditional doughnut. Food creator @by.floooo suggests using mashed potatoes to make comforting “crispy on the outside, soft and fluffy on the inside” donuts. Other leading food writers and bloggers post potato possibilities for any time of day, from Fried Potato Breakfast Bowls to Make These Sausage and Egg Make Ahead Breakfast Bowls.
Food & Wine magazine printed a unique potato recipe pairing two Fall favorites, Sweet Potato Yeast Rolls, a perfect addition to any holiday table.
Visit the Side Delights® Recipe site for additional ideas on new ways to enjoy the full portfolio of potato products.
Side Delights® offers a variety of products, including bagged and bulk potatoes, potato kits, convenience potatoes, petite potatoes, fresh-cut potatoes, and organic potatoes. For more information on Side Delights® products and its network of farms, visit FreshSolutionsNet.com, SideDelights.com, and GrownWhereItMatters.com.