Microwave-ready petite potatoes paired with Spiceology® seasonings deliver fast, flavor-forward side dishes
Newport Beach, CA (March 2, 2026) — Side Delights® announced the launch of Flavorables®, a new value-added petite potato line designed to meet growing consumer demand for quick, convenient, and flavorful side dishes. Flavorables® pairs one pound of petite potatoes with premium dry seasoning blends from Spiceology®, creating a complete, microwave-ready side dish in just five minutes.
“Flavorables® was created to make potatoes quicker to prepare while delivering the bold flavors consumers are seeking on restaurant menus,” said Kathleen Triou, President & CEO of Fresh Solutions Network. “Consumer research consistently shows that potato buyers over-index for convenience and seek products that reduce prep time without sacrificing flavor or variety, and we’re giving retailers a turn-key side dish solution that drives convenience, excitement, and incremental growth.”
Flavorables® was developed to capture this demand by combining quick-to-cook potatoes with chef-developed seasoning blends inspired by restaurant menu trends. Each package includes a recyclable tray of petite potatoes with premium Spiceology® seasonings in one of four bold flavor options: Greek Freak, Butter-licious Garlic & Herb, Cheese Pizza, and Garlic Parmesan. Flavorables® microwaves in only five minutes, making the process from “tray to crave” fast and easy.
The seasonings are crafted by Spiceology®, a premium flavor innovator known for chef-created, unique dry spice blends and fresh-ground ingredients, bringing culinary credibility and on-trend taste profiles to the produce department. “Restaurant data continues to show strong consumer interest in Mediterranean flavors, indulgent cheese-forward dishes, and garlic-centric profiles,” noted Darby McLean, CEO of Spiceology. “Flavorables® will translate these trends into an accessible retail format with our ground-fresh seasonings with no artificial flavors or fillers.”
“As part of our commitment to quality and innovation, we are proud to farm the yellow petite potatoes for Flavorables®,” added Tiffany Readinger, Vice President, Sales and Category Management, for the Masser Family of Companies, an eighth-generation family-owned farming company in Pennsylvania. “We carefully select our petite yellow potatoes for each tray we pack in our Pennsylvania facility. We are laser-focused on the consumer and delivering the freshest product we can, so families don’t need to sacrifice taste for convenience.”
For retailers, Flavorables® offers value-added pricing, expanded usage occasions beyond traditional potato preparation, and strong cross-merchandising opportunities with proteins and center-store items. The line is designed to appeal to families, busy consumers, and flavor-curious shoppers looking for fast, satisfying meal solutions. Flavorables® is now shipping and is supported by eye-catching digital assets, merchandising, and promotional assets to drive awareness, trial, and repeat purchase.