SIDE DELIGHTS® SHARES INSIGHTS THAT POTATOES PAY OFF DURING THE BUSY HOLIDAY SEASON AND BEYOND

Leveraging Seasonal Trends and Merchandising Help Increase Potato Sales and Beyond.  Newport Beach, CA (November 17, 2023) – Side Delights® shares insights on the retailer benefits of incremental potato sales through the holiday shopping season and beyond. According to an October 23 Potatoes USA article on the ‘power of potatoes in shopping carts’, potato purchases drive visibility and engagement for the produce category and profitability for retailers. Potatoes are currently the #2 top-selling vegetable, representing 21% of fresh vegetables sold in 2022, with the highest household penetration of all vegetables. Potatoes...
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MASSER FAMILY OF COMPANIES ANNOUNCES KEY MARKETING LEADERSHIP ROLE

Lela S. Reichart appointed Executive Vice President of Marketing. Sacramento, PA (September 26, 2023) – Masser Family of Companies announced that Lela Reichart has been promoted to the newly created position of Executive Vice President of Marketing from her previous position as Vice President of Strategic Development. Reichart will provide marketing support to the Masser Family of Companies, supporting the business strategy to continue to grow awareness, trial, and longer-lasting interactions for both the Masser business and the Side Delights® brand of fresh potato products. Under Reichart’s direction, the Masser Family...
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STERMAN MASSER PARTNERS WITH THE SOCIETY OF ST. ANDREW TO GIVE BACK TO LOCAL COMMUNITY MEMBERS

Volunteers come together at the first annual Potato Palooza to supply 43,000 servings for food-insecure Sacramento, PA (October 17, 2023) – Sterman Masser Farms® of Sacramento, PA, partnered with Society of St. Andrews (SoSA) on Saturday, October 7th to host the first annual Potato Palooza, a community-wide event to glean and share farm-fresh food in local communities. The Society of St. Andrew (SoSA) partners with farmers, donors, volunteers, churches, community organizations, and large national movements to harvest and share healthy food, reduce food waste, and build caring communities to support the...
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SIDE DELIGHTS® SHOWCASES UPDATED POTATO PORTFOLIO AND PACKAGING AT IFPA GLOBAL PRODUCE SHOW

Side Delights® to Share Updated Products in Anaheim at Booth #2171 Newport Beach, CA (October 10, 2022) – Side Delights® completed a package refresh and will be showcasing a newly updated line of potatoes and onions at the International Fresh Produce Association (IFPA) Global Produce and Floral Show at the Anaheim, CA convention center on October 20-21, 2023 at Booth #2171. Fresh Solutions Network’s exhibiting partners include Basin Gold Cooperative, NoKota Packers, Michael Family Farms, Sterman Masser Farms, and Mack Farms. Retailers will see the new look of the comprehensive, inspired...
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SIDE DELIGHTS SELECTS NEW SUSTAINABLE, RECYCLABLE PACKAGING SOLUTION, HELPING SUPPLIERS MEET CONSUMER WANTS AND CORPORATE SUSTAINABILITY GOALS

BioFlex™ Packaging Solution Converts To Soil & Gas In a Landfill Newport Beach, CA (September 12, 2023) – Side Delights® announced today that they are the only supplier in the potato category and all of Produce to use the new BioFlex™ sustainable packaging technology. Side Delights® is utilizing the new packaging for both conventional and organic potato bags. “Fresh Solutions Network® partners are deeply committed to supporting the sustainability of farming, from our fields, sheds, transportation, and through to our packaging, noted Kathleen Triou, President and CEO of Fresh Solutions...
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STERMAN MASSER POTATO FARMS WILL SHOWCASE SIDE DELIGHTS® PETITE POTATOES AT SEPC SOUTHERN INNOVATIONS TRADESHOW IN CHARLOTTE, NC

BOOTH #503 September 15, 2023, at the Charlotte Convention Center Sacramento, PA (September 7, 2023) – Sterman Masser Potato Farms (Masser) will showcase their premium, newly re-designed Side Delights® Petite Potatoes line at both the show and in the New Product Showcase at the Southeast Produce Council’s (SEPC) Southern Innovations Tradeshow.  This year’s event is an opportunity to highlight innovative products that resonate with the post-COVID, return to normal shopping behaviors we see at retail today. The annual tradeshow and conference highlight the latest innovations in the fresh produce industry,...
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CELEBRATING POTATO PRODUCT AND PACKAGING INNOVATION, STERMAN MASSER POTATO FARMS WILL EXHIBIT AT NEPC EXPO

BOOTH #425 AUGUST 21-22, 2023, IN BOSTON Sacramento, PA (August 14, 2023) – Sterman Masser Potato Farms (Masser) of Sacramento, PA, will feature its Side Delights® Petite potatoes at the Northeast Produce Council’s (NEPC) Expo, August 21-22, 2023, at its destination venue in Boston, MA. Highlighting the latest innovations within the fresh produce industry, the show will take place at the Encore Boston Harbor, and Sterman Masser Farms will exhibit at Booth #425. “Sterman Masser is an 8th generation family-owned potato farm committed to growing and providing safe, high quality, nutritious food...
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SIDE DELIGHTS® ANNOUNCES A CUT ABOVE® FRESH-CUT AND PEELED POTATOES FOR THE SIGNATURE FOODSERVICE POTATO PROGRAM

A Cut Above® potatoes elevate America’s #1 favorite side dish at foodservice. Newport Beach, CA (July 17, 2023):  Fresh Solutions Network® (FSN) will feature A Cut Above® fresh whole, whole-peeled, and fresh-cut potato line at the July 28th IFPA Foodservice Expo in Monterey, California, booth #321.  A Cut Above® uses select potato varieties for superior performance to help streamline kitchen workflow and add profit to food service customers. A Cut Above® is a premium-quality, three-tier potato program. Tier one consists of fresh whole white, and russet potatoes packed in 50-pound bags and cartons. Tier two includes...
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Side Delights® Will Showcase Its Organic Potatoes & Onions at Organic Produce Summit

Driving healthy, new organic fresh potatoes and onion, Fresh Solutions Network® will exhibit at booth #219 on July 13, 2023, in Monterey, California Newport Beach, CA (June 28, 2023) – Fresh Solutions Network® (FSN) announced today that it will showcase its newly re-designed Side Delights® Organic potatoes and onions at the Organic Produce Summit trade show on July 13, 2023, in Monterey, California. FSN partners Basin Gold Cooperative of Pasco, WA, and Sterman Masser Farms of Sacramento, PA, will represent the Network at the show. The Organic Produce Summit celebrates the organic produce...
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SIDE DELIGHTS KICKS OFF THE GRILLING SEASON WITH SUMMER POTATO PRODUCTS AND RECIPES AS SHOPPERS STAY AT HOME

Newport Beach, CA (May 16, 2023) – Side Delights® starts grilling season with grill-ready potato products and recipes as consumers continue to value meals at home – indoors and out. Grilling and BBQ season sizzles in the summer, kicking off on the Memorial Day holiday and lasting through Labor Day weekend. According to a recent study on top summer grilling trends, 92% of shoppers plan to grill between May and September, and 62% of shoppers will grill multiple nights per week during these months.1 This summer, more shoppers may search...
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