BOOTH #503 September 15, 2023, at the Charlotte Convention Center
Sacramento, PA (September 7, 2023) – Sterman Masser Potato Farms (Masser) will showcase their premium, newly re-designed Side Delights® Petite Potatoes line at both the show and in the New Product Showcase at the Southeast Produce Council’s (SEPC) Southern Innovations Tradeshow. This year’s event is an opportunity to highlight innovative products that resonate with the post-COVID, return to normal shopping behaviors we see at retail today.
The annual tradeshow and conference highlight the latest innovations in the fresh produce industry, including new product developments, packaging technology, and unique brand approaches. Hitting on all three areas, Masser will showcase the 1.5lb and 3lb gusset bags of Side Delights® Petite potatoes.
Side Delights® Petite potatoes are premium U.S. No.1 grade potatoes available in Medley, Red, Yellow, Fingerling, Duo, and Purple potatoes. They are non-GMO, pre-washed, and consistently sized for fast, even cooking. These thin-skinned potatoes are similar in texture and flavor to larger-size potatoes, with more concentrated flavor and a shorter cooking time. They are ideal for quick cooking in the oven, grill, and popular air fryers. They also reduce prep time since they can be prepared and served whole without peeling, slicing, or chopping.1
The new packaging design boasts contrasting colors between the bag and the potato to brighten the display and invite shopper exploration with a bold, clean, contemporary approach. Side Delights® Petite potatoes are available in 1.5lb and 3lb stand-up gusset bags, various mesh pillow pack sizes, and 1lb netted pouch with wine bottle tag. All packages prominently display the potato type and the pack size for easy consumer shopping.
The global Potato market continues to grow, with an estimated market value of $9.6 Million in 2022 that is expected to reach $11.8 Million in 2028.2
“As consumer demand for potatoes continues to grow and their confidence cooking potatoes grow, we are proud to showcase our innovations again at the Southern Innovations show,” said Dave Masser, President of Sterman Masser. “We are particularly excited about the new product packaging of our petite potatoes and invite attendees to visit us at booth #503,” added Lela Reichart, Executive VP of Marketing of Sterman Masser.
Side Delights® potatoes are available in a full assortment of types and sizes, including convenience-oriented items like our Steamables, Bakeables, and Grillables, and fresh-cut items including our A Cut Above potatoes.