Newport Beach, CA (April 16, 2024) –Side Delights® announced today that its newest product line, Amazables!, launched at SEPC Southern Exposure in Tampa in March, is now available to order. Amazables! was identified as one of the top five standout products at Southern Exposure by Pamela Riemenschneider, Retail Editor for Blue Book Services. As potatoes hold the title as America’s #1 favorite vegetable for the 9th year in a row1, Amazables! is a first-of-its-kind oven crispy-skin style microwavable U.S. No.1 grade Russet potato available with two custom sauces created exclusively by Litehouse®, a leader in dressings, dips, and sauces.

The launch of Amazables! supports an increasing consumer demand for single-serve format and desire to reduce food waste, in addition to the growing popularity of microwavable foods, as microwaves climb to the second most popular kitchen appliance, after the stovetop2.

“Consumers want a hot, wholesome meal in under 15 minutes, and Amazables! cooks in six minutes and is ready to eat in eight minutes,” noted Kathleen Triou, president and CEO of Fresh Solutions Network. “Amazables! is an all-inclusive side dish, main dish, or hearty snack with on-pack sauces. No pre-washing is needed, and clean-up is a snap! Once cooked, remove the potato from the film sleeve and throw it away in the recycle bin.”

The gluten-free sauces, Loaded Potato sauce, and Buffalo Ranch sauce were created to complement the taste of a Russet potato and leverage top food service flavors. The Loaded Potato sauce leverages America’s #1 way to eat a potato (baked style) with traditional steakhouse-loaded baked potato toppings, cheddar cheese, bacon, sour cream, and chives. The Buffalo Ranch sauce blends the heat of classic Buffalo sauce with the cool tanginess of creamy ranch dressing.

Amazables! potatoes are wrapped in an innovative #1 recyclable metallic material using Krisp Film technology, developed in partnership with NNZ, Inc., that “shrinks” around the potato in the microwave, creating a crispy potato skin similar to the oven-baked method. Unlike other microwave-ready potatoes on the market, the Krisp Film material cooks the potato while allowing the steam to escape, allowing the potato skin to crisp up while the potato flesh inside to cook to a fluffy, baked-like texture. The drier, fluffier flesh absorbs the Litehouse sauces, resulting in an amazingly tasty dressed baked potato.

Amazables! is now available in colorful, eye-catching packaging that elevates the look of the whole potato category.  Side Delights® will support the launch with a comprehensive, integrated marketing program that includes branded display-ready shippers; in-store POS support; social media schedule across Facebook, Instagram, and LinkedIn; and digital asset availability, including hero photos, cooking demo videos, and suggested product description & marketing copy.

Side Delights® offers a variety of choices of nutritious, value-added, sustainable products, including bagged and bulk potatoes, potato kits, convenience potatoes, petite potatoes, fresh-cut potatoes, and organic potatoes. For more information on Side Delights® products and its network of farms, visit and

  1. Potatoes USA Consumer U&A 2024
  2. Circana, National Eating Trends 2024