Heating Up Potato Sales with Millennial Shoppers
New Roastables lineup combines healthier roasting with bold, global seasonings San Francisco, CA (October 21, 2014) – Roasting is one of most flavorful ways to cook potatoes, while also being one of the healthiest. And roasting has special appeal for Millennial shoppers, who are 30% more likely to prepare potatoes by roasting than the average U.S. consumer (U.S. Potato Board Attitudes & Usage Study 2014). So what other trend could make roasted potatoes even more appealing to this key shopper demographic? Adding bold, unique seasonings sourced from around the globe...
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