New Study Shows Side Delights® Steamables Really Heating Up Retail Sales
Nielsen research confirms that category-leading brand is attracting desirable shoppers and driving bigger baskets. A new study on the microwaveable/steamable fresh potato segment conducted by Nielsen Perishables Group highlights the impact that Side Delights® Steamables have on retailer sales and identifies the desirable shopper groups that the growing brand is attracting. Side Delights® Steamables are the leading brand in the steamable segment, with 54.4% of all microwaveable bag volume measured by Nielsen and accounting for half of all dollar sales in the segment. During the 52 week period ending 6/27/15,...
Read More
