San Francisco, CA (March 4, 2015) – A 2014 study by Cone Communications found that every day, 43 percent of consumers are searching for food information online. Today’s shoppers expect to be able to not just find information about their potential food purchases on the web, but to find the information they want quickly, easily and loaded with engaging details – and maybe even a few surprises.
To respond to that desire, Fresh Solutions Network today debuted a brand-new, industry-leading website for their Side Delights® brand of potato products, located at www.sidedelights.com. The new site is comprehensive, highly functional and easy to navigate, offering visitors a full spectrum of product details, potato information and recipe suggestions. The Side Delights lineup is separated into a simple and logical grouping of products, and consumers can dig deeper into each grouping to learn more or link instantly to other products and topics that interest them.
Fresh Solutions Network created Side Delights in 2014 as a national brand that would unify all of the most popular fresh potato segments under a single name that consumers would easily remember and instantly associate with superior quality. More importantly, establishing the Side Delights master brand benefits retailers and foodservice operators alike by giving them a full line of fresh potatoes with strong consumer awareness that they can stock and promote to draw traffic and increase sales volumes.
Fresh Solutions Network had recently rebranded their popular line of Steamable potatoes, Simply Spuds, to bring it under the umbrella of the Side Delights master brand. While Simply Spuds will still maintain their legacy website address, visitors to www.simply-spuds.com will be automatically redirected to the Steamables section of the new Side Delights website.
“With the launch of our new Side Delights website, we have provided a solution that benefits all parties” stated Kathleen Triou, President and CEO of Fresh Solutions Network. “Consumers benefit from being able to easily access everything they would want to know about the Side Delights brand in one place; retailers benefit from the increased awareness and purchase intent that a compelling digital brand experience delivers, and the grower/shipper partners who make up Fresh Solutions Network benefit from having consumers and retailers alike learn more about the great potatoes they market under the Side Delights brand.”