Inspired by the magic of quality and convenience, Side Delights® fresh potato in-store displays create incremental sales for Saint Patrick’s Day

San Francisco, CA (February 17, 2016) – Fresh Solutions Network announces its March celebration of Saint Patrick’s Day, with the “Luck ‘o the Potato,” in-store promotion, featuring classic, Irish potato recipes, to capture the magic of this festive, Irish-food-themed holiday feast.

Potatoes are a must-have menu item for Saint Patrick’s Day, and with thoughts of a traditional Irish meal, shoppers will be planning early, and seeking ideas for a festive holiday party.

“Saint Patrick’s Day is a huge potato holiday,” said Kathleen Triou, President and CEO of Fresh Solutions Network, “ And to support the success of our retailer partners, we are creating excitement in-stores with fee-standing, promotionally themed ‘Luck ‘o the Potato,’ merchandiser displays, and coordinating point-of-purchase signage for the potato table.”
The promotion will be further supported digitally on the Side Delights® website, and on social media with recipes selected to capture the spirit of the holiday.
Shoppers will be tempted to try either a tasty, Irish Roasted, Red Potato recipe, or a traditional Irish Colcannon, delivered via QR code on both the free standing merchandiser and POS cards for the potato table.

Retailers can drive even bigger sales by locating this holiday merchandiser in the meat department by the corned beef, creating a meal solution for shoppers.
A study conducted by the US Potato Board showed that when potatoes are merchandised in the meat department, overall category sales increased by 15.8 percent, the featured potato sales increased 78 percent, fresh meat sales increased by two percent. AND, shoppers total basket ring increased by two percent.*

You don’t have to hijack a leprechaun to take you to his pot of gold for a successful St. Patty’s Day holiday performance. You can just contact your Fresh Solutions Network partner and tell them you want to partake in the “Luck ‘o the Potato” promotion instead. Erin Go Bragh!

*Source: Nielson Perishables Group Fresh Facts® and Retailer Loyalty Card Data, 2011.

About Fresh Solutions Network, LLC: Fresh Solutions Network is a group of family owned growers and shippers who choose to work together to make the potato and onion industry better for everyone. FSN helps fresh potato and onion buyers grow their categories, maximize category investment, and increase sales. FSN delivers category insights, collaborative innovation and customized assortment. Fresh Solutions Network, LLC partners are: Sterman Masser, Inc. (Masser Potato Farms and Keystone Potato Products in Sacramento and Hegins, PA), Michael Family Farms, Inc. (Urbana, OH), Basin Gold Cooperative, Inc. (Pasco, WA), Green Thumb Farms, Inc. (Fryeburg, ME), Red Isle Potato Growers, Ltd. (Prince Edward Island, Canada), NoKota Packers, Inc. (Buxton, ND), and Sun-Glo of Idaho, Inc. (Sugar City, ID).