WHY WAS “SIDE DELIGHTS” CHOSEN AS BRAND NAME?
- Year after year, potatoes are America’s #1 favorite side dish. So you could say that they are the side dish that gives you the most delight….get it?
- Side Delights are fresh, wholesome potatoes of the highest quality in a full range of potato types and bag sizes.
WHAT IS BEHIND THE PACKAGING APPROACH?
Designed to stand out on the shelf, these bags include the following features:
- Clear space on all sides of the packaging allows consumers to see the type and quality of potatoes it holds
- Color blocking visually guides shoppers to find the potato type they seek easily
- The use of contrasting colors between the bag and the potato brightens the display and invites potato type exploration
- Prominent bag size labeling communicates how much product is in the bag
- Bold, clean, contemporary font easily conveys key facts and messaging
- Merchandise by potato type and by bag size on the primary potato table
AVAILABLE TYPES & SIZES
- Russet, Idaho Russet, Red, Yellow, and White potatoes
- 5 lbs., 8 lbs., 10 lbs. clear poly, light-blocker, combo mesh bags
- BioFlex poly bag option for 100% recyclable option that will also completely break down in commercial landfills