WHY WAS “SIDE DELIGHTS” CHOSEN FOR BRAND NAME?
- Potatoes are consumers #1 favorite side dish
- Side Delights subtly reminds consumers of this when shopping to drive added sales
WHAT IS BEHIND THE PACKAGING APPROACH?
- Clear identification of type of potato
– Color-coded packages to identify potato type regardless of package size make shopping easier for your customers
- Clear identification of package size
-Consumers expressed as top 3 needs from the optimal potato package study
- Meal inspiring photography engages and inspires shoppers
-Potato shoppers expressed being in “a rut” when it comes to how they make potatoes, but are willing to serve potatoes more often if given ideas for new preparations.
-QR code takes consumer directly to the full recipe to make at home
- Merchandise by type and by size on the primary potato table
- Effective without additional POS as all-important information is already on the bag!
AVAILABLE TYPES & SIZES
- Russet, Idaho Russet, Red, Yellow, White
- 3 lb., 4 lb., 5 lb., 8 lb., 10 lb. poly bags
- 5 lb. paper bag option for White potatoes