Celebrating continual innovation of fresh potatoes, Fresh Solutions Network will exhibit in booth #305 on September 23rd in Nashville, Tennessee
Newport Beach, CA (September 21, 2022) – The Fresh Solutions Network®, represented by Sterman Masser Potato Farms of Sacramento, PA, will exhibit its Side Delights® potatoes at the Southeast Produce Council’s Southern Innovations trade show on September 23rd, 2022, in Nashville, Tennessee. SEPC’s Southern Innovation show highlights the latest innovations within the fresh produce industry.
“We have exhibited at Southern Innovations for almost a decade. We are also a proud sponsor of this show, supporting the post-show tailgate party on Saturday afternoon”, said Kathleen Triou, President and CEO of Fresh Solutions Network. “We find regional shows, such as this, provide the perfect environment to showcase our innovations with key customers in a relatively intimate environment.”
The fresh potato category continues to be an important category for retail. From July 2021 – June 2022, compared to the same timeframe a year ago, fresh potato sales account for 23% of retail store sales and 28% of volume sold1. Post-pandemic consumers have returned to looking for convenience-oriented potato items when shopping. Fresh potato micro/steamer packages and tray potatoes increased in dollar AND volume sales. Micro/steamer potatoes increased by 4.5% in dollars and by 2.6% in volume, while tray potatoes increased by 8.4% in dollars and by 1% in volume sales.1
Side Delights potatoes are available in a full assortment of sizes and types, including convenience-oriented items like our Steamables, Bakeables, and Grillables. Our potatoes are 100 percent non-GMO.
“We invite attendees to visit us at booth #305,” added Triou. “We will showcase our refreshed Side Delights packaging and be ready to share the insights that drove this refresh. I’m not sharing the design in this press release; you’ll have to stop by the booth to see it.”
- IRI Unify Retail Sales: 7/1/21- 6/30/2022