Joint venture creates services company to deliver marketing, category leadership, and innovation to the potato and onion categories. Sherrie L. Terry named President & CEO.

LOVELAND, OH (October 15, 2010) – Sterman Masser, Inc., Michael Farms, Inc., and Basin Gold Cooperative, Inc. have formalized their commitment to bringing differentiated value to their customers through the creation of Fresh Solutions Network, LLC, a marketing, category leadership, and innovation services company focused on driving profitable potato and onion category growth.

“Establishing Fresh Solutions Network, LLC as a separate operating company is the next evolution of the concept we envisioned and initiated in 2008,” said David G. Masser, Fresh Solutions Network Chairman of the Board and Chief Operating Officer of Sterman Masser, Inc. “Over the past two years we have validated the potential of this business model by driving superior business performance for our customers. With the creation of Fresh Solutions Network, LLC, we are better positioned to strengthen our offerings and to facilitate the delivery of value-added services and solutions for our customers and consumers.”