Newport Beach, CA (June 12, 2024) – As brunch experiences a revival in cities across the U.S., Side Delights® responds with cost-effective, healthy potato products and recipes for a social media-worthy meal for the morning or any time of day. High food prices and changing consumer dining habits have helped bring brunch back as a budget-conscious “splurge” in 2024, according to food industry consultancy firm Technomic. Data shows that other post-pandemic consumer dining habits contributing to the increased popularity of breakfast and brunch include eating meals earlier and spending less money on food.1...
Read More

Affordable, Healthy, Shelf-Stable Potatoes Fit the Go-To Cooking Vibe Newport Beach, CA (March 20, 2024) –Side Delights® announced multiple solutions to shopping habits, from cooking at home and pantry-stocking to preferences on plant-based meals. Four years after the onset of the pandemic, data shows a sustained surge in consumers opting to cook at home. Despite initial expectations that dining out would return to pre-pandemic habits, consumers have embraced recipes and the enjoyment of preparing meals in their own homes for their friends and families while developing their skills in the...
Read More

Newport Beach, CA (April 30, 2024) Side Delights® shares solutions as an evolving demographic of consumers prepares for summer grilling. Side Delights® BBQ-friendly Petite potatoes and Prime Select Russet potatoes are cost-effective, healthy, and time-saving options for celebrating the holidays at home. The 4th of July is the most popular holiday for BBQ, followed by Memorial Day and Labor Day. As Memorial Day approaches, retailers can prepare accordingly, with data showing that 76% of consumers who celebrate Memorial Day say they consume their holiday meals at home and must stock...
Read More

Newport Beach, CA (April 16, 2024) –Side Delights® announced today that its newest product line, Amazables!, launched at SEPC Southern Exposure in Tampa in March, is now available to order. Amazables! was identified as one of the top five standout products at Southern Exposure by Pamela Riemenschneider, Retail Editor for Blue Book Services. As potatoes hold the title as America’s #1 favorite vegetable for the 9th year in a row1, Amazables! is a first-of-its-kind oven crispy-skin style microwavable U.S. No.1 grade Russet potato available with two custom sauces created exclusively by...
Read More

Newport Beach, CA (Feb 29, 2024) –Side Delights® announced today it will launch its newest product line, Amazables!, at Booth #424 at the Southeast Produce Council (SEPC) tradeshow and conference March 7-9 in Tampa, FL. Amazables! is a first-of-its-kind oven crispy-skin style microwavable U.S. No.1 grade Russet potato available with two custom sauces created exclusively by Litehouse®, a leader in dressings, dips, and sauces.  The gluten-free sauces were created to maximize the taste of a Russet potato with complimentary flavors, including Loaded Potato sauce with cheddar cheese, bacon, sour cream,...
Read More

Newport Beach, CA (Feb 7, 2024) – As shopper demand increases for healthy, convenient, cost-effective meals, Side Delights® Bakeables now offers the consumer-favorite microwaveable side dish in an eye-catching new package that coordinates with the updated Side Delights portfolio of potatoes. According to a 2023 consumer survey, 64% of people say they eat at home more frequently, preferring “good, healthy, affordable food that can be prepared quickly.” Additionally, two-thirds of these grocery shoppers want more heat-and-eat vegetables. Additionally, The New York Times released 10 Nutrition Tips for a Healthy New Year,...
Read More

Masser Family of Companies to Exhibit at GOPEX 2024 in Hollywood, FL, at Booth # 225 Sacramento, PA (January 18, 2024) – Masser Family of Companies of Sacramento, PA announced today that they will exhibit at the 2024 GOPEX show in Hollywood, Florida, on January 22-24, “Where fresh produce and conscious consumerism meet”.  Each year at GOPEX, industry leaders come together from the fresh produce supply chain with a common goal to prepare the industry to earn and maintain the trust and buying power of conscious consumers. Bob Meek, EVP of...
Read More

Leveraging Seasonal Trends and Merchandising Help Increase Potato Sales and Beyond.  Newport Beach, CA (November 17, 2023) – Side Delights® shares insights on the retailer benefits of incremental potato sales through the holiday shopping season and beyond. According to an October 23 Potatoes USA article on the ‘power of potatoes in shopping carts’, potato purchases drive visibility and engagement for the produce category and profitability for retailers. Potatoes are currently the #2 top-selling vegetable, representing 21% of fresh vegetables sold in 2022, with the highest household penetration of all vegetables. Potatoes...
Read More