SIDE DELIGHTS® SHARES IMMUNE BOOSTING BENEFITS OF POTATOES AS HEALTH & SAFETY REMAINS CONSUMER PRIORITY

Side Delights potatoes offer shoppers immune system-boosting, plant-based options with added benefits of extended shelf-life and convenience  San Francisco, CA (July 15, 2020) – Maintaining a strong immune system and living a healthy lifestyle has been trending since before the shelter-in-place began.1 A March 10 Seattle Times article, Can you Boost your Immunity with Food?, suggests consumers choose immune-supporting nutrients such as Vitamin C and a plant-based diet.2  Potatoes are high in Vitamin C, Vitamin B6, and Folate3 and can help restore electrolyte balance because they have a high level of potassium in addition...
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SIDE DELIGHTS® ANNOUNCES STEAMABLES™ FIFTH YEAR AS #1 SELLING BRAND OF MICROWAVE/STEAMABLE POTATO

Third-party study confirms Side Delights® Steamables™ continues to lead the segment and drive category performance San Francisco, CA (June 10, 2020) –For the third time, data* shows that Side Delights® Steamables™ continues to lead the microwave/steamable segment as the #1 selling brand of microwave/steamer bags. Launched in 2008, Side Delights Steamables are B-sized potatoes in a 1.5 lb. microwavable pouch that are triple-washed, microwave in the bag, and ready to eat in 8 minutes. The new data reconfirms that the entire potato category performs better for retailers who carry Steamables...
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SIDE DELIGHTS® ANNOUNCES LAUNCH OF MULTI-CHANNEL DIGITAL BRAND CAMPAIGN

‘Time for What Matters’ reminds consumers about the benefits and convenience of potatoes—America’s favorite vegetable. San Francisco, CA (May 19, 2020) – Based on the success of the 2019 campaign ‘Grown Where it Matters’ and in response to shoppers’ evolving buying habits and cooking needs, Side Delights® evolved the campaign in 2020 to, ‘Time for What Matters.’ This new brand campaign reminds consumers that potatoes, America’s favorite vegetable, can be made quickly and easily, freeing up precious time for what matters most, like family and friends. All Side Delights® potato product...
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SIDE DELIGHTS® GOURMET PETITE POTATOES RECEIVES US PACKAGING DESIGN AWARD

Winning gourmet potato packaging was designed to forge an emotional link with the shopper at the point of purchase San Francisco, CA (April 20, 2020) – Side Delights® announced today its third packaging design award in five years.  Graphic Design USA announced its 57th American Packaging Design Awards online today, including The Side Delights® Gourmet Petite fresh potato package. The design was created to include a clean, elegant design that evokes the feeling of a white tablecloth restaurant. “We challenged the design team to communicate the beauty and style of...
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SIDE DELIGHTS® PARTNER MICHAEL FAMILY FARMS EDUCATES SHOPPERS WITH NEW WEBSITE

Fresh Solutions Network invests in digital programs to support local growers and customers seeking information online about the foods they purchase San Francisco, CA  (April 6, 2020) –  Studies show that 70-80% of people research a company online before making a purchase. Shoppers search to find information about their potential food purchases in addition to the companies that produce it and what they stand for.  Consumers want the information quickly, efficiently, and with engaging details. To respond to the growing importance of this information, Michael Family Farms today debuted a new website...
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CARISSA OLSEN PROMOTED TO PRESIDENT & CEO OF NOKOTA PACKERS, INC.

San Francisco, CA (February 4, 2020) – Fresh Solutions Network announced today that Carissa Olsen was appointed President & CEO of NoKota Packers, Inc., following the retirement of Steve Tweten in December 2019. NoKota Packers, Inc. is a third-generation packer and shipper of red potatoes in the Red River Valley of North Dakota, and an exclusive supplier of Side Delights® potatoes. Olsen assumed the role of COO in February of 2017 following six years as Director of Operations. She joined the company 15 years ago as an administrative assistant. During her...
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SIDE DELIGHTS® LAUNCHES THE “JOURNEY OF A POTATO” EDUCATIONAL VIDEO AT SOUTHERN EXPOSURE 2020: PRODUCE ON PARADE! FEBRUARY 27-29

Side Delights® educates consumers about locally grown potatoes with the next video in “Grown Where it Matters” campaign. San Francisco, CA (January 8, 2020) – Side Delights® announced today it will launch the “Journey of a Potato” video in Tampa February 27-29, during Southern Exposure 2020: Produce on Parade!. Under the “Grown Where it Matters” campaign, this video is an educational piece for both consumers as well as potato buyers/merchandisers. The video follows a potatoes life cycle from seed to store, and answers questions it’s viewers probably don’t know such as “When...
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SIDE DELIGHTS® ANNOUNCES THE RETIREMENT OF INDUSTRY VETERAN STEVE TWETEN, PRESIDENT, CEO & PARTNER, NOKOTA PACKERS, INC.

San Francisco, CA  (December 18, 2019) – Fresh Solutions Network announced today that Steve Tweten, president, CEO, and partner of NoKota Packers, Inc., will retire on December 27, 2019, after 40 years with the company. An exclusive supplier of Side Delights® potatoes, NoKota Packers, Inc. (NPI) is a second-generation packer and shipper of red potatoes in the Red River Valley of North Dakota. Steve grew up farming potatoes on his father’s potato farm, Malcolm Tweten Farms, and learned first-hand how to be a potato farmer. He deepened his knowledge by attending...
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SIDE DELIGHTS® OFFERS SHOPPERS POTATO AND WINE PAIRINGS FOR THE HOLIDAY SEASON

As plant-based meals sales increase, Side Delights® offers shoppers festive solutions San Francisco, CA (November 14, 2019) – Plant-based meals sales grew by 28 percent and were worth 210 million dollars in 2018, signaling a trend that isn’t slowing down in 20191. Shoppers who are embracing plant-based or plant-heavy diets face challenges during the holiday season were turkey, ham, and beef reign. Side Delights® has curated a few wine and potato pairings to offer delicious alternatives to traditional holiday dining. Popular Champagne site The Fat Cork, recommends homemade oven fries or thick-cut potato...
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SIDE DELIGHTS® LAUNCHES “GROWN WHERE IT MATTERS” MULTIMEDIA CAMPAIGN AT PMA FRESH SUMMIT

Side Delights® educates consumers about locally grown potatoes with immersive virtual reality videos and engaging podcast series. San Francisco, CA (October 1, 2019) – Side Delights® announced today a cutting-edge virtual reality (VR) video and podcast-based program that invites consumers to step into our potato fields and experience for themselves why our potatoes are “Grown Where it Matters”.  Visitors to Fresh Solutions Network booth #3940 at PMA Fresh Summit in Anaheim, CA will enjoy a sneak preview of the VR videos with 3D goggles that immerse viewers in the unique...
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