Praised for creating a unique line of seasoned potatoes in a package designed to protect quality, and boldly convey flavor and convenience to the consumer
San Francisco, CA (March 9, 2017) – Fresh Solutions Network announced today its packaging design award from Graphic Design USA, American Packaging Design Awards. The award celebrates the Side Delights® Flavorables™ fresh potato package design, with its vibrant color palette and bold flavor profiles, encouraging an exciting potato choice.
“Capitalizing on consumer flavor trends that are HOT, HOT, HOT, we challenged the design team to communicate the bold flavor combinations while providing package designs that would be just as stimulating visually on the shelf,” said Kathleen Triou, President and CEO of Fresh Solutions Network, “We designed the packaging for a consumer that wants to be excited about their food choices and who loves the convenience of preparing quick, healthy, flavor forward meals.”
The American Package Design Awards challenge entrants to “convey the message, promote the brand, and close the deal.” Winners are chosen not just on visual design, but how the product and packaging address specific market trends, marketing objectives, and target markets.
Side Delights® Flavorables™ are high quality, triple-washed, Red and Yellow petite potato varieties featuring sachets of delicious, Smokin’ Tomato, Malaysian Curry, and Chimichurri spice blends. These potatoes come in a one-pound microwaveable tray.
The packaging was designed to appeal particularly to the adventurous millennial consumers who are frequently seeking out new and bold flavor experiences. With clearly marked labeling for consumers interested in vegan, non-GMO, gluten-free, alternatives, these side dishes are guaranteed to satisfy consumers looking for a fresh alternative to the same old potato choices.