Side Delights® monthly, in-store promotions attract shoppers with seasonal tie-ins for Christmas, New Year’s, Super Bowl Sunday and Valentine’s Day
San Francisco, CA (October 30, 2017) – Fresh Solutions Network®, LLC announces its eye-catching winter promotions that will inspire shoppers to purchase potatoes by providing them with innovate ideas on how to serve this healthy AND popular American tradition during this holiday and winter season.
The Side Delights® three-month winter promotion encourages shoppers to try new potato recipes (delivered by QR Code) with visually appetizing merchandisers and point-of-purchase signs that demonstrate the ease and appeal of quick to cook potato side dish recipes.
The 2017/2018 Holiday program features the following monthly promotions:
December – “Some Gifts Are On the Table, Not Under the Tree” Holiday Promotion
- The themed, in-store visuals celebrate good cheer and good food with the gift of potatoes and a festive recipe for Hasselback Potatoes and Garlic Confit.
January – “New Year = No More Boring Dinners” New Year’s Promotion
- Shoppers receive a recipe for Steak and Potato tacos with Poblano Chiles, and tips on how to include potatoes in New Year’s resolutions to lose weight, get organized, and spend less/save more.
Also in January – “Potatoes Fuel Performance” Super Bowl Promotion
- Super Bowl is the second biggest eating day of the year after Thanksgiving, and shoppers will be looking for new entertaining ideas. In-store promotions will direct them to the potato issue of Performance magazine with nutritional information and healthy potato recipes that are perfect for game day.
February – “Table for 2. Make It Together” Valentine’s Day Promotion
- Includes a quick and easy “Goat Cheese and Chive Potato Stacker” recipe giving couples a reason to stay in for the evening, that is so quick to prepare they will have time to enjoy it.
“Cooking at home is still the preferred way to prepare a meal for 98% of Americans, and the holidays are the ideal time for home-cooked meals,” said Kathleen Triou, President and CEO of Fresh Solutions Network. “During this busy season, shoppers want quick and easy side dish options and recipes to inspire them. Side Delights® winter promotions will attract shoppers and increase potato sales.”