Monthly promotions inspire shoppers to celebrate summer occasions with Side Delights® potatoes
San Francisco, CA (May 16, 2017) – Fresh Solutions Network (FSN) announces the launch of its Side Delights® celebration of summer promotional program with three promotions, one for each month of the season: “Meet Your New Flame” (June), “Star Spangled Steamables” (July) and “Grill Potatoes” (August).
Each month-long promotion includes themed in-store merchandiser displays and colorful, coordinating point-of-purchase signage with QR codes featuring a unique Side Delights® recipe.
“Summer is grilling season and the perfect time to prompt shoppers to add potatoes – America’s most popular vegetable – to their grocery list.” said Kathleen Triou, President and CEO of Fresh Solutions Network. “The Side Delights® celebration of summer promotional program is designed to inspire summer shoppers to purchase potatoes with eye-catching POS and creative recipes.”
Memorial Day is regarded as the unofficial kickoff to grilling season, just in time for the June Side Delights® promotion “Meet Your New Flame.” The promotion will motivate shoppers to add potatoes to their cart and their grill and rewards them with a healthy, easy to prepare & cook recipe for “Grilled Potato Bake.”
Approximately 214 million people plan to celebrate Independence Day, and will spend an average of $71 per household on food for barbecues and picnics. Accordingly, July 4th is the most popular grilling day of the year. Shoppers will be encouraged to add potatoes to the menu with July’s “Star Spangled Steamables” promotion and “Red, White and Blue Potato Salad” recipe, the perfect accompaniment to whatever is on the grill.
Grilling goes beyond meat with Side Delights® August promotion “Grill. Potatoes.” The August signage and displays remind shoppers of the convenience and versatility of cooking potatoes on the grill with a simple recipe for “Grilled Potato Planks.”
The Side Delights® celebration of summer promotional program is available now! Contact a Fresh Solutions Network partner, the exclusive suppliers of Side Delights® potatoes.
*The 2016 National Retail Federation survey https://nrf.com/media/press-releases/americans-spend-the-same-july-4-more-will-celebrate
2016 Weber Grilling Survey: https://www.statista.com/statistics/271498/americans-most-popular-holidays-for-grilling/
**2016 United States Census Retail Trade Report https://www.census.gov/retail/index.html
About Fresh Solutions Network, LLC: Fresh Solutions Network (FSN) is the exclusive supplier of Side Delights® potatoes and onions. FSN is a group of family owned growers and shippers who choose to work together to make the potato and onion industry better for everyone. FSN helps fresh potato and onion buyers grow their categories, maximize category investment, and increase sales. FSN delivers category insights, collaborative innovation and customized assortment. Fresh Solutions Network, LLC partners are: Sterman Masser, Inc. (Masser Potato Farms and Keystone Potato Products in Sacramento and Hegins, PA), Michael Family Farms, Inc. (Urbana, OH), Basin Gold Cooperative, Inc. (Pasco, WA), Green Thumb Farms, Inc. (Fryeburg, ME), Red Isle Potato Growers, Ltd. (Prince Edward Island, Canada), NoKota Packers, Inc. (Buxton, ND), Sun-Glo of Idaho, Inc. (Sugar City, ID) and Mack Farms (Lake Wales, FL).