Blogger Challenge Focuses on Updating Potato Salad Recipes Starring Side Delights® Steamables™ Potatoes
San Francisco, CA (May 2, 2017) – Side Delights®, the creator of America’s #1 selling line of microwaveable potato bags, Side Delights® Steamables™, announced today a new food blogger influencer marketing program. Side Delights® is building on its successful food blogger collective to share unique branded potato recipes. The last challenge “#MashItOrSmashIt,” resulted in new recipes for the weeknight cook featuring Side Delights Steamables potatoes garnering nearly 2 million impressions in the 30 days following the challenge.
This new challenge leverages the trending popularity of potato salads. The #potatosaladredux program, executed throughout the month of April, includes potato salad recipes which are low in fat and calories, high on surprises and feature Side Delights® Steamables™ potatoes.
“Making Side Delights® Steamables™ potatoes an integral ingredient to a green salad or adding a healthy twist to a traditional potato salad emphasizes the performance potatoes deliver across a range of potato salad options.“ noted Kathleen Triou, President and CEO of Fresh Solutions Network. “#potatosaladredux challenged bloggers to come up with innovative recipes such as the French potato salad with warm bacon vinaigrette, from Sabrina Modelle at The Tomato Tart http://www.thetomatotart.com/recipe/french-potato-salad-warm-bacon-vinaigrette/.”
The program engages relationships with food bloggers, home cooks and food influencers who are using potatoes and sharing their recipes through the bloggers’ social media channels, thus building brand awareness. The blogger posts and photos will link to the Side Delights® website and will use the hashtag #potatosaladredux. The #potatosaladredux program will be amplified with social media posts on Facebook, Instagram and Twitter, increasing the impressions and awareness.
As an added benefit, retailers stocking Side Delights Steamables will benefit from the impact the brand has on their transaction averages. Shopping baskets that include a Side Delights Steamables potato purchase average nearly twice the register ring of a basket with any produce, $108 versus $56 respectively. Retailers can accelerate sales even more by locating Side Delights Steamables potatoes in high traffic areas near complementary meal items such as rotisserie chicken and fresh prepared entrées as well as adjacent to the fresh meat, poultry and seafood sections
About Fresh Solutions Network, LLC: Fresh Solutions Network (FSN) is the exclusive supplier of Side Delights® potatoes and onions. FSN is a group of family owned growers and shippers who choose to work together to make the potato and onion industry better for everyone. FSN helps fresh potato and onion buyers grow their categories, maximize category investment, and increase sales. FSN delivers category insights, collaborative innovation and customized assortment. Fresh Solutions Network, LLC partners are: Sterman Masser, Inc. (Masser Potato Farms and Keystone Potato Products in Sacramento and Hegins, PA), Michael Family Farms, Inc. (Urbana, OH), Basin Gold Cooperative, Inc. (Pasco, WA), Green Thumb Farms, Inc. (Fryeburg, ME), Red Isle Potato Growers, Ltd. (Prince Edward Island, Canada), NoKota Packers, Inc. (Buxton, ND), Sun-Glo of Idaho, Inc. (Sugar City, ID) and Mack Farms (Lake Wales, FL).