Side Delights 5 Pound BagSide Delights 10 Pound BagWHY WAS “SIDE DELIGHTS” CHOSEN FOR BRAND NAME?

  • Potatoes are consumers #1 favorite side dish
  • Side Delights subtly reminds consumers of this when shopping to drive added sales

WHAT IS BEHIND THE PACKAGING APPROACH?

    • Clear identification of type of potato

– Color-coded packages to identify potato type regardless of package size make shopping easier for your customers

  • Clear identification of package size

-Consumers expressed as top 3 needs from the optimal potato package study

  • Meal inspiring photography engages and inspires shoppers

-Potato shoppers expressed being in “a rut” when it comes to how they make potatoes, but are willing to serve potatoes more often if given ideas for new preparations.

-QR code takes consumer directly to the full recipe to make at home

MERCHANDISING RECOMMENDATION

  • Merchandise by type and by size on the primary potato table
  • Effective without additional POS as all-important information is already on the bag!

AVAILABLE TYPES & SIZES

  • Russet, Idaho Russet, Red, Yellow, White
  • 3 lb., 4 lb., 5 lb., 8 lb., 10 lb. poly bags
  • 5 lb. paper bag option for White potatoes

 

If you’d like a Sell Sheet on this product line, click here to request.