Praised for creating a unique dining experience with its visual appeal, the package design expresses elements of convenience, customizability, and lifestyle
San Francisco, CA (February 23, 2016) – Fresh Solutions Network announced today its packaging design award from Graphic Design USA, American Packaging Design Awards. The award celebrates Side Delights® Roastables fresh potato package design, with its vibrant color palette and rustic visuals, encouraging a perfect potato choice for dinner tonight.
“We had very clear objectives for the design team to express the potential of potatoes as a canvas for bold flavors, while providing the best packaging design on the market,” said Kathleen Triou, President and CEO of Fresh Solutions Network, “We designed the packaging with a very specific audience in mind – stimulating shoppers’ creativity both in-store and at home.”
Side Delights® Roastables are the finest quality, triple-washed, “Awesome Little Yellows,” “Rad Little Reds,” and “Red and Yellow Combo” petite potato varieties. The packaging was designed to appeal to the growing, and coveted group of Millennial shoppers, who are self-described as adventurous with their food choices, frequently trying new recipes featuring fresh food items, and consider food preparation as an important feature of their lifestyle.
Side Delights® Roastables include sachets of delicious, Montana Mex spice blends made with pure, sustainably sourced, gluten-free, 100 percent natural spices. These spice blends appeal to everyone with taste buds, and encourage recipe experimentation at home.
About Fresh Solutions Network, LLC: Fresh Solutions Network is a group of family owned growers and shippers who choose to work together to make the potato and onion industry better for everyone. FSN helps fresh potato and onion buyers grow their categories, maximize category investment, and increase sales. FSN delivers category insights, collaborative innovation and customized assortment. Fresh Solutions Network, LLC partners are: Sterman Masser, Inc. (Masser Potato Farms and Keystone Potato Products in Sacramento and Hegins, PA), Michael Family Farms, Inc. (Urbana, OH), Basin Gold Cooperative, Inc. (Pasco, WA), Green Thumb Farms, Inc. (Fryeburg, ME), Red Isle Potato Growers, Ltd. (Prince Edward Island, Canada), NoKota Packers, Inc. (Buxton, ND), Sun-Glo of Idaho, Inc. (Sugar City, ID) and Mac Farms (Lake Wales, FL).