MASSER FAMILY OF COMPANIES ANNOUNCES THE RELEASE OF THE FIRST ANNUAL PEOPLE, PROCESS AND PLANET REPORT

Eight generations of The Masser Family of Companies continue to advance in conserving and protecting the environment and community while delivering profitable category growth. Sacramento, PA (January 22, 2024) – Masser Family of Companies of Sacramento, PA announced today it has released its People, Process, and Planet (PPP) Report. Each year, the Masser Family of Companies establishes measurable benchmarks to ensure they are on track to meet their sustainability goals. The Masser Family of Companies makes annual investments in sustainable practices that contribute towards a reduced carbon footprint and integrated long-term efficiencies...
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MASSER FAMILY OF COMPANIES ANNOUNCES KEY MARKETING LEADERSHIP ROLE

Lela S. Reichart appointed Executive Vice President of Marketing. Sacramento, PA (September 26, 2023) – Masser Family of Companies announced that Lela Reichart has been promoted to the newly created position of Executive Vice President of Marketing from her previous position as Vice President of Strategic Development. Reichart will provide marketing support to the Masser Family of Companies, supporting the business strategy to continue to grow awareness, trial, and longer-lasting interactions for both the Masser business and the Side Delights® brand of fresh potato products. Under Reichart’s direction, the Masser Family...
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STERMAN MASSER PARTNERS WITH THE SOCIETY OF ST. ANDREW TO GIVE BACK TO LOCAL COMMUNITY MEMBERS

Volunteers come together at the first annual Potato Palooza to supply 43,000 servings for food-insecure Sacramento, PA (October 17, 2023) – Sterman Masser Farms® of Sacramento, PA, partnered with Society of St. Andrews (SoSA) on Saturday, October 7th to host the first annual Potato Palooza, a community-wide event to glean and share farm-fresh food in local communities. The Society of St. Andrew (SoSA) partners with farmers, donors, volunteers, churches, community organizations, and large national movements to harvest and share healthy food, reduce food waste, and build caring communities to support the...
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SIDE DELIGHTS® LAUNCHES NEW POTATO PACKAGING DESIGNED TO STAND OUT ON THE SHELF AND INFORM CONSUMERS

Side Delights® showcases the new packaging line at the IFPA Global Produce and Floral Show in Orlando Newport Beach, CA (October 17, 2022) – Side Delights® completed a package refresh and will showcase the new line at the IFPA Global Produce and Floral Show in Orlando on October 28-29, 2022. Fresh Solutions Network, exclusive farmers and suppliers of the Side Delights brand of fresh potatoes and onions, invite retailers who want to see the new packaging line in person to join us at Booth #2162. “We designed this packaging refresh using...
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STERMAN MASSER, INC. ANNOUNCES AN ADDITION TO THEIR FAMILY OF COMPANIES IN COMMITMENT TO SUSTAINABLE FARMING AND GROWING BETTER POTATOES

Family-owned Sterman Masser Potato Farms forms a new company Lykens Valley Grain. Sacramento, PA (August 3, 2022) – Sterman Masser, a partner member of Fresh Solutions Network, announced the formation of the Lykens Valley Grain Company through an acquisition by Sterman Masser Potato Farms from Perdue Agribusiness. The purchase includes the Upper Dauphin Grain Center in Pennsylvania, renamed Lykens Valley Grain. Sterman Masser will use the facility to store all the grain they grow and harvest, in addition to local farmers’ wheat, corn, and contracted soybeans. “The addition of Lykens Valley Grain (LVG) to our family of companies is...
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FRESH SOLUTIONS NETWORK® REVEALS FARMER’S ROLE IN PROVIDING RELIABLE, NUTRITIOUS, AFFORDABLE FOOD SOURCE

With increased focus on food security, inflation, and health, potatoes continue to gain popularity and grow in demand. Newport Beach, CA (July 19, 2022) – Fresh Solutions Network announced the important role of their network of farmers and potato products. In a newly released report, Potato Market – Growth, Trends, COVID-19 Impact, and Forecasts (2022-2027) 1, experts noted positive trends in the potato market during the future forecast period as potatoes continue to gain popularity during concerns over food security, inflation, supply constraints, and health. The four indicators of food security i.e.,...
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KEYSTONE POTATO PRODUCTS LAUNCHES NEW WEBSITE

KEYSTONE announces expansion into fresh-cut potato products, benefiting retail consumers and foodservice Sacramento, PA (July 11, 2022) – Masser Family of Companies announced the launch of a new website for Hegins, PA-based partner Keystone Potato Products, LLC. The website showcases Keystone’s sustainability processes and products – highlighting their fresh-cut potatoes. The Masser family and other Keystone Potato product shareholders and board members invested in capital equipment to advance their fresh-cut capabilities to provide convenience for the customer and impact the growth of the potato category in retail and food service. Michal...
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SHOPPERS DEMAND TO SUPPORT LOCAL FARMERS INCREASE; SIDE DELIGHTS® FAMILY-OWNED FARMERS SHARE INSIGHTS

Side Delights shares farming insights from their Network of family-owned farms and why shoppers prefer locally grown, family-farmed food  San Francisco, CA (May 17, 2021) – Side Delights shares farming insights from their network of potato farmers and studies that show locally grown and family farmed food matters more to consumers than it ever has. According to a national consumer study, demand for locally grown food continues to rise, with consumers – especially millennials – looking to support local farmers. The survey also indicates that the pandemic has created interest from...
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AS MORE SHOPPERS CONTINUE TO COOK AT HOME, SIDE DELIGHTS® OFFERS A VARIETY OF HEALTHY ECONOMICAL POTATO PRODUCTS

Side Delights shares data on home-cooking habits as shoppers start celebrating and cooking with family.  San Francisco, CA (April 27, 2021) – While restaurants across the US continue to open, more Americans are still cooking at home more now than they did before the pandemic began. Consumers reported cooking slightly less than half of their meals at home before the onset of COVID-19. Not surprisingly, this increased to 66% in April 20201 – which Cooking Light magazine referred to as “The year everyone learned to cook at home.” Consumers spent more money on...
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SIDE DELIGHTS® CELEBRATES THE NEXT GENERATION OF FARMERS

Side Delights farmers introduce the next generation to the potato business supporting trends to support family farms and “Grown Where it Matters.” San Francisco, CA (March 17, 2021) – The Side Delights Network of family-owned farms is vigilantly integrating the next generation into the potato business. 2021 trends show that “The locally grown produce movement starts to come of age,” as stated in the article on Top Seven Trends for Fresh Produce in 2021. Also in the forefront are family farms which, according to the USDA, “are vital to our economy and well-being as...
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