SIDE DELIGHTS® MICROWAVEABLE AMAZABLES! NOW AVAILABLE TO ORDER

Newport Beach, CA (April 16, 2024) –Side Delights® announced today that its newest product line, Amazables!, launched at SEPC Southern Exposure in Tampa in March, is now available to order. Amazables! was identified as one of the top five standout products at Southern Exposure by Pamela Riemenschneider, Retail Editor for Blue Book Services. As potatoes hold the title as America’s #1 favorite vegetable for the 9th year in a row1, Amazables! is a first-of-its-kind oven crispy-skin style microwavable U.S. No.1 grade Russet potato available with two custom sauces created exclusively by...
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SIDE DELIGHTS® TO LAUNCH AMAZABLES! AT SEPC SHOW IN TAMPA MARCH 7-9 AT BOOTH #424

Newport Beach, CA (Feb 29, 2024) –Side Delights® announced today it will launch its newest product line, Amazables!, at Booth #424 at the Southeast Produce Council (SEPC) tradeshow and conference March 7-9 in Tampa, FL. Amazables! is a first-of-its-kind oven crispy-skin style microwavable U.S. No.1 grade Russet potato available with two custom sauces created exclusively by Litehouse®, a leader in dressings, dips, and sauces.  The gluten-free sauces were created to maximize the taste of a Russet potato with complimentary flavors, including Loaded Potato sauce with cheddar cheese, bacon, sour cream,...
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SIDE DELIGHTS® UPDATES PACKAGE DESIGN FOR BAKEABLES AS CONSUMER DEMAND INCREASES FOR HEALTHY, CONVENIENT VEGETABLE-FOCUSED MEALS

Newport Beach, CA (Feb 7, 2024) – As shopper demand increases for healthy, convenient, cost-effective meals, Side Delights® Bakeables now offers the consumer-favorite microwaveable side dish in an eye-catching new package that coordinates with the updated Side Delights portfolio of potatoes. According to a 2023 consumer survey, 64% of people say they eat at home more frequently, preferring “good, healthy, affordable food that can be prepared quickly.” Additionally, two-thirds of these grocery shoppers want more heat-and-eat vegetables. Additionally, The New York Times released 10 Nutrition Tips for a Healthy New Year,...
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MASSER FAMILY OF COMPANIES ANNOUNCES THE RELEASE OF THE FIRST ANNUAL PEOPLE, PROCESS AND PLANET REPORT

Eight generations of The Masser Family of Companies continue to advance in conserving and protecting the environment and community while delivering profitable category growth. Sacramento, PA (January 22, 2024) – Masser Family of Companies of Sacramento, PA announced today it has released its People, Process, and Planet (PPP) Report. Each year, the Masser Family of Companies establishes measurable benchmarks to ensure they are on track to meet their sustainability goals. The Masser Family of Companies makes annual investments in sustainable practices that contribute towards a reduced carbon footprint and integrated long-term efficiencies...
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MASSER FAMILY OF COMPANIES ANNOUNCES PARTICIPATION AT 2024 GOPEX SHOW

Masser Family of Companies to Exhibit at GOPEX 2024 in Hollywood, FL, at Booth # 225 Sacramento, PA (January 18, 2024) – Masser Family of Companies of Sacramento, PA announced today that they will exhibit at the 2024 GOPEX show in Hollywood, Florida, on January 22-24, “Where fresh produce and conscious consumerism meet”.  Each year at GOPEX, industry leaders come together from the fresh produce supply chain with a common goal to prepare the industry to earn and maintain the trust and buying power of conscious consumers. Bob Meek, EVP of...
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SIDE DELIGHTS® SHARES INSIGHTS THAT POTATOES PAY OFF DURING THE BUSY HOLIDAY SEASON AND BEYOND

Leveraging Seasonal Trends and Merchandising Help Increase Potato Sales and Beyond.  Newport Beach, CA (November 17, 2023) – Side Delights® shares insights on the retailer benefits of incremental potato sales through the holiday shopping season and beyond. According to an October 23 Potatoes USA article on the ‘power of potatoes in shopping carts’, potato purchases drive visibility and engagement for the produce category and profitability for retailers. Potatoes are currently the #2 top-selling vegetable, representing 21% of fresh vegetables sold in 2022, with the highest household penetration of all vegetables. Potatoes...
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MASSER FAMILY OF COMPANIES ANNOUNCES KEY MARKETING LEADERSHIP ROLE

Lela S. Reichart appointed Executive Vice President of Marketing. Sacramento, PA (September 26, 2023) – Masser Family of Companies announced that Lela Reichart has been promoted to the newly created position of Executive Vice President of Marketing from her previous position as Vice President of Strategic Development. Reichart will provide marketing support to the Masser Family of Companies, supporting the business strategy to continue to grow awareness, trial, and longer-lasting interactions for both the Masser business and the Side Delights® brand of fresh potato products. Under Reichart’s direction, the Masser Family...
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STERMAN MASSER PARTNERS WITH THE SOCIETY OF ST. ANDREW TO GIVE BACK TO LOCAL COMMUNITY MEMBERS

Volunteers come together at the first annual Potato Palooza to supply 43,000 servings for food-insecure Sacramento, PA (October 17, 2023) – Sterman Masser Farms® of Sacramento, PA, partnered with Society of St. Andrews (SoSA) on Saturday, October 7th to host the first annual Potato Palooza, a community-wide event to glean and share farm-fresh food in local communities. The Society of St. Andrew (SoSA) partners with farmers, donors, volunteers, churches, community organizations, and large national movements to harvest and share healthy food, reduce food waste, and build caring communities to support the...
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SIDE DELIGHTS® SHOWCASES UPDATED POTATO PORTFOLIO AND PACKAGING AT IFPA GLOBAL PRODUCE SHOW

Side Delights® to Share Updated Products in Anaheim at Booth #2171 Newport Beach, CA (October 10, 2022) – Side Delights® completed a package refresh and will be showcasing a newly updated line of potatoes and onions at the International Fresh Produce Association (IFPA) Global Produce and Floral Show at the Anaheim, CA convention center on October 20-21, 2023 at Booth #2171. Fresh Solutions Network’s exhibiting partners include Basin Gold Cooperative, NoKota Packers, Michael Family Farms, Sterman Masser Farms, and Mack Farms. Retailers will see the new look of the comprehensive, inspired...
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SIDE DELIGHTS SELECTS NEW SUSTAINABLE, RECYCLABLE PACKAGING SOLUTION, HELPING SUPPLIERS MEET CONSUMER WANTS AND CORPORATE SUSTAINABILITY GOALS

BioFlex™ Packaging Solution Converts To Soil & Gas In a Landfill Newport Beach, CA (September 12, 2023) – Side Delights® announced today that they are the only supplier in the potato category and all of Produce to use the new BioFlex™ sustainable packaging technology. Side Delights® is utilizing the new packaging for both conventional and organic potato bags. “Fresh Solutions Network® partners are deeply committed to supporting the sustainability of farming, from our fields, sheds, transportation, and through to our packaging, noted Kathleen Triou, President and CEO of Fresh Solutions...
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